DUBAI- Here to celebrate Chevrolet's Centennial at the Dubai International Motor Show with a special appearance will be Louis Chevrolet himself, thanks to the region's first-of-its kind augmented reality. In Dubai from the 10th until 14th of November, at the Chevrolet stand - SSA58, Louis Chevrolet will meet and greet the visitors so don't miss this once in a lifetime opportunity to ride with an automotive legend! Make sure you come down and say hello.
Chevrolet was founded in Detroit, in November 1911, by racer Louis Chevrolet and General Motors founder William C. "Billy" Durant, who developed cars that quickly earned reputations for performance, durability and value. Those traits remain at the core of Chevrolet, which is the world's fourth-largest automotive brand. The first Chevrolet production vehicle was the Series C Classic Six, a large, finely crafted motorcar with a large 4.9L, six-cylinder engine producing 40 horsepower and capable of top speeds of about 105km per hour.
A great deal of myth and legend surround Louis Chevrolet (1878 - 1941), who was born in Switzerland and later emigrated across the Atlantic to the United States of America. What is well documented about his life, however, is his passion for race car driving and automobile design, the spirit of which is still very much alive today.
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About Chevrolet
Founded in Detroit in 1911, Chevrolet is celebrating its centennial as a global automotive brand. Last year, about 4.25 million Chevrolets were sold in more than 120 countries or one every 7.4 seconds. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. Chevrolet has a strong heritage in the Middle East - stretching back more than eight decades - where it has established itself as one of the most trusted automotive brands in the region.
The Chevrolet portfolio includes passenger cars, crossovers SUVs and pickups, from the Camaro and Corvette performance cars, to award-winning passenger cars including the Spark, Sonic, Cruze and Malibu, to crossovers like the Captiva and Traverse, to the Colorado and Silverado pickups. Chevrolet offers fuel-saving engines, hybrids and the Volt extended-range electric vehicle, which provides up to 64 km of electric, gasoline-free driving and a total driving range of 570 km. More information regarding Chevrolet models can be found at http://media.chevroletarabia.com
Contact:
Samer El Khalil
Regional Communications Manager
Tel (+9714) 314 3333
E-mail: samer.elkhalil@gm.com
Rasha Ghanem
Chevrolet Product Communications
Tel (+9714) 314 3987
E-mail: rasha.ghanem@gm.com
© Press Release 2011
