Dubai: ITSthe1, based in Dubai Media City, announces the launch of a unique portal, DXBWEB.com, with the premise of becoming Dubai's leading visual online directory service. Using the flavour of the successful concept of pixel advertising, the portal allows for business entities and individuals to purchase 'web space', priced extremely competitively.
Traditionally, information seekers in Dubai would use search engines such as Google to generate results, which then need to be accessed individually, said Tony Fernando, Managing Director, ITSthe1. "DXBWEB.com eliminates this process, by directing information seekers to a single location of every common search category," explained Mr. Fernando.
The portal will not only serve the local community, but anyone around the globe who would like information about Dubai. DXBWEB.com has over 200 domain names rooted to the parent webpage, dxbweb.com, each representing a category of an available service in Dubai and prefixed with the letters DXB. For example, to search for local banks in Dubai, the relative website would be dxbbanks.com. To find listings for local malls, one would need to type dxbmalls.com.
Advertisers are free to choose the size of the banner advertisement, for a fixed price per pixel of AED0.2 (USD 0.05). The websites also have a mouse-over option, which provides information and contact details of the respective brand, directing the user to the company homepage or a web page of the advertisers' choice. DXBWEB.com also offers to create a basic one-page homepage for any advertiser who does not have a website.
Since consumers are bombarded with countless brands each day, it is becoming extremely important to maintain a brand's visibility, said Mr. Fernando. "Pixel advertising on the website increases brand recall, by giving users an option to visually choose the brand they would like more information on," added Mr. Fernando.
"We have invested heavily in terms of time and costs to maximize the functionality of the search engine and the website, so as to allow easy navigation for our users," continued Mr. Fernando. For example, if a consumer visits dxbelectronics.com and would like to know where he/she may buy an iPod, he just has to type the keyword, and the search will pull up logos of all the places iPods are available.
DXBWEB.com is confident that the market is ready for such technologies and will soon realize the ease of obtaining information online. "We would like to grow with the market by simultaneously updating our technology through constant market assessment. I hope to see DXBWEB.com as a household name, in the coming months. ," concluded Mr. Fernando.
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Note to editors:
ITSthe1 FZ LLC, based in Dubai media City primarily focuses on Information Technology Solutions (ITS), catering to the Middle East and North African Markets. ITSthe1 is a leading provider for work-flow solutions, turn-key web solutions, web-to-workflow integrations and IT & Telecom consultancy, deploying latest technology innovations that are not only renowned for their quality, scalability and reliability, but also provide a higher return on investment (ROI).
Additionally, ITSthe1, also offers other unique solutions that include eList, eFax, and WebWorks that provide customers with better productivity within the organization and improved relationships with their clients and suppliers. For further information on the company, please visit www.itsthe1.net.
This press release has been issued by ITSthe1.
For further information, please contact
ITSthe1 at
pr@itsthe1.net or
971 50 6454319.
© Press Release 2006
