Italian design house presents glamorous array of couture style statement jewels
Dubai, UAE - Damas the world renowned jeweller applauded award winning Italian design house Leo Pizzo's style panache on the eve of its flagship boutique opening recently at the new shopping destination, Dubai Mall.
The three decade old Valenza based jewellery house founded by Leonzio Pizzo has become famous due to the creative exuberance and lavish beauty that distinguish its collections, hailed as the very epitome of couture jewellery. Its international standing today is credited to be an outcome of the intense research, dedication, imagination, know-how and strategy of the brand and each of its well known collections such as the Crop, Griffe, Dream and Colour collections all distinguished for their unique craftsmanship, colour combination, glamour and vintage allure offering women an array of exciting jewels.
"Damas extends its heartiest greetings to design house Leo Pizzo on the occasion of the opening of its flagship store at Dubai Mall. The well known Italian brand's jewels are defined by their unique colour combinations, shimmering shine and a rich antique touch. Leo Pizzo is acclaimed for its pave technique with stones selected for their purity, cut and rarity. Its pieces are particularly excellent statement jewellery and go well with present day trends," said Mr. Tamjid Abdullah, Deputy Managing Director Damas Jewellery.
Winner in the Diamond Category of the prestigious 2004 Town & Country Couture Design Award, every jewel bearing Leo Pizzo's name is timeless with a personality of its own that sets it apart as a classic. Exhaustive research goes into the making of each jewel, with quality control being an integral part of the production process maintaining the brand's distinct aura of Italian excellence. Each creation is seen as the joint effort of all its experienced craftsmen, each of whom contributes towards the crafting of each masterpiece. Both Leo.
Pizzo and his wife Sara are actively engaged in the activities of the family firm with the second generation all set to join the design house. Leo Pizzo's creations are remarkable for their extreme creativity, blend of precious material and design excellence and stand out for the bewitching beauty of each painstakingly crafted piece, much like haute couture designs.
Griffe collection: A glamorous line of heritage rings crafted in the famous groumettes technique these pieces are fashioned in white, yellow and pink gold.
Diamond collection: In this collection Leo Pizzo renews the classic, displaying the gradual evolution of ceremony jewels such as seen in its white, yellow and rose gold rings richly encrusted with the finest handpicked diamonds.
Pave collection: The pave technique is what bestowed Leo Pizzo instant stardom in the world of jewellery with its unique and versatile forms as can be seen in its white, yellow and pink gold earrings studded with diamonds.
Crop collection: Detailed work defines this highly contemporary and futuristic line of jewels each of which is the epitome of grace and beauty.
Dream collection: Leo Pizzo's latest line of jewels is a poetic interpretation of tradition that displays the brand's love for innovation as seen in its white, yellow and pink gold bracelets rich in diamonds and in its white and yellow gold rings and earrings studded with diamonds. A scratched finish on the gold settings imparts a unique texture to each jewel in this collection.
Colour collection: Leo Pizzo's flair and flamboyance comes to the fore through its use of natural coloured stones and white and yellow gold settings exuding an energetic and artistic display of the brand's love of tradition. It was a collier combining white and pink gold with white diamonds from this popular collection that won the Design American Couture Award declaring it to be the best creation worldwide.
Marvel at Leo Pizzo's glamorous array of couture jewellery available also at Leo Pizzo boutiques in Dubai.
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About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has 467 stores in 18 countries around the world, as of 30 June 2008. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Stefan Hafner, Poratti, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.
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© Press Release 2009
