'I'm in a summer state of mind'
Unique themes that draw inspiration from the nature form Liz Claiborne's new summer collection.
With monthly theme names like desert caravan and sandstone trail, light fabrics and rich colours are the fundamentals of the new collection. Lightweight cottons, cropped pants, blazers, dark blue denims and crocheted sweaters make a statement in the collection. Rich stripes are paired with solids and sophisticated plaids to achieve a light and refreshing look for the season.
Later in summer, sun kissed shades of antique gold and ginger create intricate paisleys paired with dots on lightweight skirts and tops.
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About MAF Fashion LLC:MAF Fashion represents a natural progression in the development of the Majid Al Futtaim Group. With significant infrastructure already in place, MAF Fashion is building a successful fashion business by acquiring rights for prominent brands and developing their presence in the Middle East, Levant, and North Africa.
Early in 2006 the first fashion group to benefit from this venture was the internationally renowned women's wear designer Liz Claiborne with her various brands: Mexx, XX by Mexx, Lucky Brand Jeans, Juicy Couture and Monet.
MAF Fashion owns and manages 80 free-standing stores including a number of department store concessions trading under the Liz Claiborne brand names of which Mexx is currently the most prominent.
Towards the end of 2006, MAF Fashion concluded a deal with one of the UK's fastest growing leisure wear retailers, Fat Face. Fat Face's philosophy is 'Life is out there' and MAF Fashion successfully opened the first store in November in Mall of the Emirates. Further Fat Face openings are scheduled for 2007.
For more information please contact:
Shalu Sadhwani
Retail Marketing Manager,
MAF Fashion
ssadhwani@maffashion.com
Mariam Farag
Promoseven Weber Shandwick
mariam.farag@promoseven.com
© Press Release 2007
