Region's largest OB van to open to visitors for the first time at event

Abu Dhabi, 24 February 2009: LIVE, Abu Dhabi Media Company's wholly-owned outside broadcast (OB) subsidiary, will be showcasing its high definition technology at CABSAT 2009, allowing visitors to explore the inner workings of an OB van inside the exhibition hall for the first time.

Attendees at CABSAT will be able to experience first hand LIVE's Al Thuraya vehicle, the flagship OB van of the Middle East's most advanced outside broadcast fleet, says Managing Director and CEO Abdul Hadi Al Sheikh.

"In just six months, LIVE has established itself as a pioneer in High Definition broadcasting with unmatched technological capabilities in the Middle East, continues Al Sheikh. 

"LIVE, the only company with a fleet of full HD OB vans in the region, has broadcast the most exciting sporting and cultural events in the region to millions of viewers globally.   We are looking forward to showing visitors the technology and creative team behind the most unique mobile broadcast facility in the region," added Al Sheikh.

Visitors to the region's leading digital media event can visit the LIVE booth at Zabeel Hall stall number ZY11 and experience the state-of-the-art HD technology of Al Thuraya's 16 cameras. The company's fleet of HDTV OB vans each carry between eight and sixteen cameras with features such as hydraulics, fire alarm systems, electric converters and environmentally-friendly air conditioning systems.

LIVE is the official producer of the UAE Football League, producing six matches every week, including coverage of six matches of the UFL Cup and one Challenge Cup match and has covered the following events in HD:

  • The Million's Poet, which is one of the largest and most successful shows in the region.

  • The Dubai Desert Classic Golf Tournament, in conjunction with ETP and CTV, in January 2009.

  • The 2008 Middle East International Film Festival (MEIFF).

  • The European Golf Tournament in Abu Dhabi, January 2009.

  • The first Capitala International Tennis Championship in Abu Dhabi, January 2009.

  • UAE National Day celebrations. 

  • The coproduction of the GCC Cup

-Ends-

Abu Dhabi Media Company
Abu Dhabi Media Company is a vertically integrated media company created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated. Abu Dhabi Media Company employs 1800 people across its operating units which include publishing, television, radio, digital media, distribution, and printing. 

Abu Dhabi Media Company owns and operates Abu Dhabi Al Oula, Abu Dhabi Al Emarat, Abu Dhabi Al Riyadiya, Abu Dhabi Al Riyadiya 2, and Abu Dhabi +1, Emarat FM Radio, Holy Quran Radio, Sawt Al Musiqa,  Al Ittihad newspaper, The National Newspaper, Zahrat Al Khaleej magazine, Al Super magazine ,Majid magazine and Imagenation Abu Dhabi as well as other businesses including United Printing Press.

The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.

LIVE
LIVE Broadcast Production & Facilities (LIVE) was established in August 2008 and is one of the only production companies in the region with its own in-house, high quality, state-of-the-art, High Definition outside broadcast capabilities.  A subsidiary of Abu Dhabi Media Company, LIVE is the biggest production company in the region and was established with a core aim of filing the gap in world-class production of high profile events in the region.

LIVE is raising the bar in world-class broadcast production in the region; the company is committed to capturing the best moments in the region's cultural events calendar and beaming it to the rest of the world in crystal-clear High Definition.

For further information, please contact:
Sawsan Abu Omar     
Abu Dhabi Media Company
00971 50 6169 707
Sawsan.abuomar@admedia.ae

© Press Release 2009