New collection launched
Vintage inspired wovens blend old with new in the Lucky Brand Jeans' spring collection launched as a celebration of high energy, fun, beautiful weather and spring flowers.
The new collection uses key cuts and designs that are fresh and in line with the brand's retro styling. The women's spring collection features updated denim crops with vintage inspiration and feminine but laid back dresses.
The new men's collection offers coloured denims in shades of brown like chocolate and latte and have been washed and treated to give the well-worn effect. The lightweight denim fabrics have vintage inspired athletic logos and motor inspired graphics.
As with every collection, all the clothes have been produced on 100% authentic Californian denim of the highest quality.
Lucky Brand Jeans store locations:
- Dubai - Mall of the Emirates, Deira City Centre and opening soon in Wafi City
- Sharjah - Sahara centre
- Kuwait - opening soon in The Avenue Mall
- Qatar - opening soon in Villagio mall
- Saudi - opening soon on Thalia street, Jeddah
-Ends-
About MAF Fashion LLC:MAF Fashion represents a natural progression in the development of the Majid Al Futtaim Group. With significant infrastructure already in place, MAF Fashion is building a successful fashion business by acquiring rights for prominent brands and developing their presence in the Middle East, Levant, and North Africa.
Early in 2006 the first fashion group to benefit from this venture was the internationally renowned women's wear designer Liz Claiborne with her various brands: Mexx, XX by Mexx, Lucky Brand Jeans, Juicy Couture and Monet.
MAF Fashion owns and manages 80 free-standing stores including a number of department store concessions trading under the Liz Claiborne brand names of which Mexx is currently the most prominent.
Towards the end of 2006, MAF Fashion concluded a deal with one of the UK's fastest growing leisure wear retailers, Fat Face. Fat Face's philosophy is 'Life is out there' and MAF Fashion successfully opened the first store in November in Mall of the Emirates. Further Fat Face openings are scheduled for 2007.
For more information please contact:
Shalu Sadhwani
Retail Marketing Manager,
MAF Fashion
ssadhwani@maffashion.com
Mariam Farag
Promoseven Weber Shandwick
mariam.farag@promoseven.com
© Press Release 2007
