Watch and record 'Live Plasma' - Theater like sound to simulate cinema feel

16th May 2006: Al Sayegh Brothers, master distributors for LG Digital products in the UAE have unveiled a new 42" Plasma that not only gives you the enjoyment of a large screen with high quality images but let's you do a lot more. Now you can 'pause' your favorite television programme as you watch, fast forward commercials and even record programmes that you normally miss for watching later.

The 42PC1RR is an excellent example of technology integration by LG designers and engineers. "Customers are increasingly demanding more from technology today," explained Mathew Vincent, Divisional Manager, LG PDP at Al Sayegh Brothers. "The new model offers our customers the option to make their TV viewing time more flexible. With the FIFA World 2006 Cup close, this new breakthrough is already a hit with soccer fans, who do not have to miss a single match, no matter how busy they are," he adds.

LG's proprietary XD Engine technology, offering Sharpness Enhancement, 3D Colour Control, Dynamic Contrast and 3D Noise Reduction, power the Plasma display.

The DV recorder built into the Plasma has an 80GB recording capacity, enough to store 30 hours of TV programmes, so you can watch them later. With a 1-hour automatic time shift, you can pause running TV programmes and even fast forward sections of the programming you do not wish to watch, such as commercials. You also have the option of choosing how you wish to record your programs - through Instant Record, Manual Record or even while you watch another channel. The unit becomes the center of your home theatre / multimedia studio, where you can connect other devices.

"Technology is no longer seen only as a business oriented necessity," says Mathew. "Consumers in the Middle East have embraced digital technology and do want to enjoy its benefits. To keep pace with the changing consumer trends, Al Sayegh Brothers will be focusing much more on these products as we want to enhance the consumer experience with new products that improve lives and add convenience," he adds.

The model is available in the UAE from all Al Sayegh Brothers and E4U showrooms, as well as from all quality electronics retailers, and is priced at AED 8,999/-.

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About the Al Sayegh Brothers Group:
Established in 1980 by Abdul Jabbar Al Sayegh and Ahmed Al Sayegh, the group has today evolved into a thriving multinational, multi-faceted company. Comprising of 100% wholly owned companies, divisions, and joint ventures, the group's current product portfolio is a judicious mix of reputable brands and innovative new products and services.

The group holds exclusive UAE franchise rights for some of the world's leading brands from Japan, USA, and South Korea. These include LG Electronics, Sharp, Olympus, Aiwa, Palson, Tohatsu and several others. Outside the UAE, the group has business interests in Qatar and Morocco.' with redistribution, retail and re-exports to African countries.

The Group is involved in the marketing and distribution of a wide variety of products and services in Electronics, Technical Supplies, Medical Supplies, Household and Healthcare Suppliers, Software, Advertising & Consultancy Services, Language Centers and Foodstuffs. The Group's strategy is driven by its global vision.

For more information, contact:
Rohini Rego 050 3823556/ Anju Rajendran
050 2384125
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© Press Release 2006