Digital leader strengthens its line up by launching 42" LCD TV

Dubai, August 3, 2004: Global and regional digital leader LG Electronics has strengthened its reputation for stylish and innovative products by launching its flagship 42-inch LCD TV model.

The new model offers a range of features designed to appeal to style-conscious and technology-savvy consumers in the region. It combines sharp, clear-cut picture quality with a sleek and elegant design. Besides compatibility with other entertainment systems through S-VHS, AV inputs and a PC compatible connection for maximum versatility, it also features a built-in TV tuner, 3D dynamic edge filtering systems and a built-in subwoofer, creating sharp pictures and crystal-clear sound.

"LCD TV sales have been buoyant across the Middle East and the soaring demand for LCD proves that the future of digital entertainment is flat panel displays. The addition of the new LCD TV to our product range reaffirms the company's commitment to bring technology within the average consumer range and expand our range of LCD products. LG LCD televisions are exceptional both in size and performance and we are market leaders in this segment. In 2004, we aim to capitalise on our core competency in LCD panels and continue to lead the digital entertainment industry," said P. C. Choi, President, LG Electronics Gulf FZE.

With the launch of this new model, LG offers an unmatched LCD range in terms of depth and functionality to regional consumers. Other models launched in this genre were in sizes of 15, 17, 20, 23, 26 and 30 inch and takes the total number of LG LCD television offerings to eight models in six different sizes. The 42-inch TV guarantees high picture quality with a WXGA resolution of 1366 by 768 pixels, wide degree viewing angles of 176 by 176 degrees and sharp and bright colour performance with a 1000:1 contrast ratio and brightness of 500 candela/m2.

"The LG range of LCD televisions distinguishes itself through superior clarity and vastly enhanced viewing angle, brightness and response time. This is the ultimate home theatre solution, combining state-of-the-art digital picture quality and features with an attractive design," said Choi.

LG is the world's largest producer of LCD panels manufacturing around ten million LCD panel units annually. The company has steadily introduced new models of LCD TVs in order to capitalise on the growing home entertainment market and the increase in television viewing in the region.

"The regional LCD TV sector is maturing rapidly and we will keep innovating and updating our product range in order to satisfy consumer expectations," said Choi.

-Ends- 

About LG Electronics, Inc.
LG Electronics, Inc. (Korea Stock Exchange: 066570.KR) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world.  With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics conducts its business in three main areas: Digital Display & Media, Digital Appliances, and Telecommunications Equipment & Handsets.

The LG Digital Display & Media Company provides core technologies for cutting-edge digital products and is a world leader in digital display products including plasma TVs, LCD TVs and monitors, and digital high-definition televisions (HDTV). The Digital Display & Media Company also provides digitally integrated products such as AV systems, optical storage, set-top boxes and home servers and is focusing on next-generation businesses such as home and mobile networks.

LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information, please visit www.lge.com

For more information, contact:
Hamad M. Malik                                                     
Senior Regional Manager                                  
Marketing & Corporate Communications                    
LGE Middle East & Africa Operations                              
Tel: +9714-8812199                                                      
Fax: +9714-8813996                                                      
Email: hamad@lge.com      
                                                
Shilpa Mathai/Rami Halawani
Polaris Public Relations             
Dubai,
UAE
Tel: +9714-3348522
Fax: +9714-3341326
Email: s.mathai@polaris-me.com
Email: r.halawani@polairs-me.com

© Press Release 2004