Partnership Through Fortune International Trading, Official Distributors of LG Commercial AC for Dubai & Northern Emirates

Dubai, UAE; July 31, 2011 - LG Electronics (LG) has partnered with TECH Group to provide LG's Commercial Air Conditioning (CAC) units across their key real estate projects in Ajman - Ajman Garden City and Ajman Pearl City. TECH Group is comprised of various operating companies that are well-known and highly respected in the field of construction, real estate, vehicle repair, ceramic tiles and wood-joinery. The projects combine a total of 6,100 units with a total worth of AED 18 Million.

"LG is very proud to be partnering with TECH Group for their projects and we are very confident this strategic partnership will be long term. Fortune International Trading has played a pivotal role in cementing this alliance between TECH Group and LG, as we are extremely thankful for their support and confidence. We are committed and driven to deliver sustainable, reliable and eco friendly standards of LG technology," said Mr. H.S. Paik, President of LG Electronics Gulf FZE at the signing ceremony.

Fortune International Trading Co. LLC (FIT) is the official distributors for LG air-conditioning products in Dubai and the Northern Emirates. FIT has a highly professional service team with an excellent track record of perfect after sales service  support in the entire territory with absolute focus on complete customers' satisfaction.

"We are here today to highlight and celebrate the association with prominent groups such as TECH Group and LG. We look forward to the results of this landmark alliance and hope to associate on up-coming projects in the future," said Mr. Samer Baassiri, Executive Director, Fortune International Trading.

TECH Group has built strong relationships with the leading developers and has undertaken several government projects within the region. On the other hand, LG Electronics provides leading HVAC solutions and technology within the region. LG is positive this relationship between TECH Group and LG Electronics will open new avenues for business, thus ensuring that customers have access to the highest quality and comprehensive mix of products.

LG is very proud to be partnering with the TECH Group for their projects and hope to extend the massive range of products, namely the eco friendly Multi V III Systems as well as other environment friendly solutions. The MULTI V III boasts three key consumer benefits; higher energy efficiency, larger capacity and longer piping design.  LG's MULTI V III can help building owner's reduce their operational costs and be friendlier to the environment while still providing reliable cooling in extremely hot and humid regions.

In the future, LG hopes to partner with TECH Group for their upcoming project such as the Paradise Towers in Emirates City and others in the pipeline.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units - Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com. 

About LG Electronics Air Conditioning and Energy Solution Company
The LG Electronics Air Conditioning and Energy Solution Company is a complete heating, ventilation and air conditioning (HVAC), and energy solution company providing Residential Air Conditioning (RAC), Commercial Air Conditioning (CAC), Solar Energy and Lighting around the world. Bringing technology leadership from the worldwide HVAC market and incorporating technologies from throughout LG, LG AE is increasingly expanding into specialized B2B solutions as an integrated energy solutions company. Through its innovative technology, heavy investments in R&D and effective marketing strategies, LG AE has broken its own sales records every year since 2000

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LG Electronics Gulf FZE
Michelle Sequeira
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michelle.sequeira@lge.com

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© Press Release 2011