'Titanium Black' edition set to make its debut in the Middle East
Dubai, UAE - Following the phenomenal worldwide success of the first LG Shine handset within the Black Label Series, global and regional digital leader LG Electronics will soon unveil a striking addition to the LG Shine, the LG Shine 'Titanium Black'.
Boasting the same amazing features as the original LG Shine handset, the full metal-bodied jacket has received a makeover, turning it a dark and sophisticated metallic grey. The LG Shine 'Titanium Black' offers mobile users a stylish phone with a high technical specification.
Mr. K. W. Kim, President of LG Electronics - Middle East and Africa, said, "The second Black Label Series has been a phenomenal success with sales of the LG Shine reaching over 2.5 million worldwide. We are confident that the LG Shine 'Titanium Black' will continue to build on this success, taking LG Shine to wider audiences and those who favour new trends, ensuring it remains this year's iconic handset."
Taking influence from futuristic trends, the LG Shine 'Titanium Black' presents a handset with a mature and refined finish. Edgier than black and more chic than silver, LG Shine 'Titanium Black' combines the best of both looks and will allow both men and women to shine. Those who loved LG Shine the first time around will be keen to get their hands on this new addition to the range, confirming LG as style leaders.
Kim added: "The addition of the LG Shine 'Titanium Black' to the series will appeal to customers who demand the highest standards in style and technology. This handset takes the LG Shine to the next level, offering an elegant and stylish alternative to its predecessor."
A fully metal-bodied super-slim handset, the LG Shine was launched in the Middle East in April this year by well-known singer Nawal Zoghbi, who is also the brand ambassador with the phone. The sleek design of the LG Shine defies its high-tech functionality which includes a 2 mega-pixel camera by Schneider Kreuznach.
Access to LG Shine's menu system is by an easy-to-use multi-function scroll wheel and on board software includes a comprehensive music player (with MP3 WAV and AAC++), GPRS and EDGE network compatibility and Bluetooth.
The LG Shine, now available in over 40 countries, has boosted LG's presence in the ever competitive mobile market, helping establish it as a leading global mobile manufacturer.
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About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.6 billion -- LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theatre systems.
LG Electronics Mobile Communications Company is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit www.lge.com
About LG Black Label Series
LG Chocolate mobile phones are the first handsets under the LG Black Label Series - a premium line of high-
class products that represent the sensuality and style that modern consumers are demanding from their phones. LG Black Label products are so much more than just fashion or designer phones, in fact they are in a category all of their own. Amazing design combines with technical innovation to create products that are both, iconic and emotionally appealing yet also affordable.
For more information, contact:
Hamad M. Malik
Director
Marketing & Corporate Communications
LGE Middle East & Africa Operations
Tel: +9714-3340066
Fax: +9714-3370515
Email: hamad@lge.com
Edward D'Mello / Sameena Ibrahim
Polaris Public Relations
Dubai, UAE
Tel: +9714-3415555
Fax: +9714-3415588
Email: e.dmello@polaris-me.com
Email: s.ibrahim@polaris-me.com
Press Release 2007
