Furthering LG Electronics’ Pioneering Position
Amman, Jordan, LG Electronics (LG), a major player in the global flat panel display market, and Darwish Al Khalili (one of the Middle East Group Complex of Companies and an LG agent in Jordan) recently launched the second edition of its unique Scarlet LCD TV series, the LH70 (New Scarlet), that combines the highest level of slim sophistication and sleek refinement with incredible picture quality. The New Scarlet is now available to LG customers throughout Jordan, in all Darwish Al Khalili & sons showrooms.
With the New Scarlet, LG Electronics has engineered a unique product, available in different sizes: 42 inches, 37 inches, and 32 inches, with larger sizes to hit markets soon. The Scarlet series delivers attractive aesthetics, and outshines similar technical specification LCDs.
The Managing Director of LG Electronics Levant, Mr. Kevin Cha, said, “We, at LG Electronics, present this second edition of the extraordinary Scarlet series, the LH70, fulfilling part of our commitment to the Jordanian market. We constantly strive to turn out the very latest in the world of electronics in record time.” He added, “We trust that customers will enjoy this TV’s high-performance, and its innovative design and user-friendly interface, and we shall continue to launch more exceptional products, giving new value and setting new trends in the business.”
From his end, the Middle East Complex’s Chairman of the Board, Mr. Osama Al Khalili, said, “The Scarlet series embodies LG Electronics’ genius and creativity in terms of design and engineering, making it the best option for consumers. This technological innovation considerably broadens the horizons of the LCD industry, making it a source of both pride and pleasure to present it, together with LG, to our customers throughout the Kingdom.”
Within this context, the New Scarlet LH70 is not only a joy to watch thanks to its sleek screen, the slimmest in the world at 1.6 inches, but is also distinctive in that it embodies LG’s concept of enhanced aesthetics in its state of the art hidden technology. The LH70 stands out with its unique features, such as Bluetooth connectivity, allowing viewers to connect directly to mobile phones and thus view mobile pictures and movies and play music. For a truly immersive viewing experience, sound is just as important as picture quality; the LH70 incorporates LG’s invisible speakers provide dynamic, fully enveloping sound and further create great sound, incorporating LG’s Clear Voice II system, which digitally enhances voices to make them easier to hear.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.
© Press Release 2009
