Digital leader unveils new MP3 players

Dubai, October 4, 2004 - To keep pace with the strong global and regional growth potential for mobile entertainment, global and regional digital leader LG Electronics has unveiled a range of groundbreaking entertainment products. 

The LG MF-HE700 is a complete portable multimedia entertainment solution, with a whopping 30GB of memory and a 2.2-inch color screen. It can play a range of audio and video formats including MP3, WMA, ASF, OGG, WAV, MPEG, DivX, JPEG, and TXT. Equipped with an FM transmitter, it features a long lasting Lithium-polymer battery that can play up to eight hours of video and 20 hours of music.

Recent Booz Allen Hamilton research, conducted along with the Mobile Entertainment Forum and the Mobile Entertainment Analyst, indicates that after a period of intense competition, innovation and consolidation, the mobile entertainment industry, while still in its formative stages, shows signs of incredible potential. The major drivers of its development will significantly affect the future of mobile entertainment.

"According to the International Data Corporation, the global MP3 player segment will generate an estimated turnover of US $ 58 billion by 2008. The research makes clear that there are considerable revenue-generating opportunities to be leveraged by companies offering distinctive services. Technology is no longer seen as a business oriented necessity, consumers in the Middle East have embraced digital technology and are focusing on the benefits and value lifestyle products can add to their busy schedules. To keep pace with the changing consumer trends, LG continuously innovates its product line up; we want to enhance the consumer experience with new products that improve lives," said P C Choi, President, LG Electronics Gulf FZE.

The LG MF-FE410 is a stylish and compact MP3 player that utilises full-color OEL (organic electroluminescent display) technology to provide a bright, vivid display. In addition to supporting MP3 formats, the player can also be used as an FM radio and voice recorder. High-speed transmission relays from the player are done via a USB cable.

The award winning LG MF-FD150 is a portable, digital MP3 player with a memory capacity of up to 256MB and features an FM Radio with recording functions. The model was chosen from over 4000 entries from 40 countries to win the coveted Red Dot Design Award 2004 for its groundbreaking light, compact and easy to use design innovative design. The player also doubles up as a health and fitness aid as it features built-in step-counter and calorie counter functions.

"We have witnessed a strong interest in LG MP3 players over the past few years. The attractive design characteristics and new model updates is encouraging people in the Middle East to invest in mobile entertainment technology," said Choi.  

-Ends- 

About LG Electronics, Inc.
LG Electronics, Inc. (Korea Stock Exchange: 066570.KR) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world.  With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics conducts its business in three main areas: Digital Display & Media, Digital Appliances, and Telecommunications Equipment & Handsets.

The LG Digital Display & Media Company provides core technologies for cutting-edge digital products and is a world leader in digital display products including plasma TVs, LCD TVs and monitors, and digital high-definition televisions (HDTV). The Digital Display & Media Company also provides digitally integrated products such as AV systems, optical storage, set-top boxes and home servers and is focusing on next-generation businesses such as home and mobile networks.

LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information, please visit www.lge.com

For more information, contact:
Hamad M. Malik                                                               Shilpa Mathai/Rana Bechara
Senior Regional Manager                                                   Polaris Public Relations             
Marketing & Corporate Communications                               Dubai, UAE
LGE Middle East & Africa Operations                                   Tel: +9714-3348522
Tel: +9714-3340066                                                       Fax: +9714-3341326
Fax: +9714-3370515                                                       Email: s.mathai@polaris-me.com
Email: hamad@lge.com                                                    Email: r.bechara@polaris-me.com

© Press Release 2004