15 February 2009

Amman, Jordan - Proving, yet again, its remarkable ability to anticipate and meet consumer needs, global digital leader LG Electronics recently launched the LG KS 360, the ultimate text messaging mobile phone. The search for a phone which offers all the modern conveniences of text messaging ends with this latest release, a handset which combines LG's trademark sleek and sophisticated design with up-to-the-minute cutting-edge technology.

With the LG KS 360, LG focused on teenagers as a target audience and, taking into account the rising trend in text messaging, presented a phone which provides a variety of text message features that are not available in standard mobile phones. By considering the various features teenagers in particular require in mobile phones, this latest LG innovation provides a solution to their social and even academic needs as they can now communicate with friends and family with ease and in style.    

With the LG KS 360, LG perfected a mobile phone which allows a person to send and receive instant messages, SMS's, and emails with the help of a specially-designed keypad which slides out when needed. The revolutionizing of the usual handset found in standard phones makes this phone perfect for text message specialists.

The Managing Director of LG Electronics Levant, Mr. Kevin Cha said, "we make it our mission, at LG Electronics, to predict customers' electronic needs and provide solutions with preeminent products. The LG KS 360 is the brainchild of such calculation, as we feel it meets the demands of the latest craze by providing a mobile phone which includes the ultimate in text messaging technology and stylish design, and with which teenagers -and even adults- will fall in love. The "sweet" (hip) new design and wide range of available options makes this mobile phone a must-have for text message aficionados who also expect practicality and functionality in their handset."

It is worth noting that the LG KS 360 is not all about text messaging, as it also features a touch screen on the outside which allows for quick access with the mere touch of a finger, a 2 mega pixel built-in camera, and a microSD card slot. The phone also comes in an array of attractive colors to suit all tastes.

LG KS 360 is currently available in all mobile phone outlets in Jordan in addition to specialized electronics stores.

-Ends-

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communication Company (LG) is a leading producer of mobile handsets. LG creates handsets that provide optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. With advanced wireless solutions, LG is rapidly expanding its presence and market share globally.

For more information, please visit www.lge.com

© Press Release 2009