High Definition panels feature contrast ratio that is twice the highest existing one and provides maximum eye comfort

Dubai, UAE, December 3, 2007: Global and regional digital leader LG Electronics, a major player in the global flat panel display market, has unveiled its new 'G Platform' plasma TV panels with upgraded picture quality. LG's new HD and Full HD plasma TV panels feature a 30,000:1 contrast ratio, which is twice the highest current existing ratio of 15,000:1.

G Platform panels are capable of reproducing exceptionally true colours across the entire spectrum, including even deep blacks with a 20 per cent reduced reflection rate. In contrast to existing black panels, which are able to improve colours on the screen only by using clear black-coloured panels, LG has improved colour reproduction by optimising the panel's colour phosphors and utilising dielectrics.

"Our G Platform panel delivers top image quality at an economical price using LG's advanced technology," said Mr. K. W. Kim, President of LG Electronics - Middle East and Africa. "Special image processing technology doubles the standard 50Hz refresh rate to 100Hz, eliminating annoying motion blur or flicker. These panels will deliver the clearest picture with the least noise to viewers in PAL markets across Europe, Asia, the Middle East and Africa."

LG has worked to ensure that TVs made with these panels are ergonomically conscious products that maximise eye comfort. The G Platform helps avoid eyestrain and viewing fatigue by eliminating contour noise and optimising brightness and contrast ratio in the actual viewing environment.

These panels are also the industry's quietest, ensuring that viewers can hear even the most softly whispered dialogue while watching their favourite movies. G Platform panels will be available in LG's plasma TVs in the Middle East in April 2008.

The panels are being launched in 32-, 42- and 50-inch HD models as well as 50- and 60-inch full HD models. All of these HD models as well as the 50-inch full HD model include industry-leading single scan technology. All of the panels also feature a 100Hz refresh rate. LG also boasts the industry's widest and most complete portfolio of plasma panels, ranging in size from 32 to 102 inches.

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About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion - LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products and DVD players.

About LG Electronics Digital Display Company
LG Digital Display Company is the largest flat panel display manufacturer in the world, a leading producer of LCD and plasma TVs and one of the world's top plasma module makers. While focusing on creating well designed, feature rich TVs, the company is also pushing technological boundaries to create a more exciting viewing experience. LG's product areas include: televisions and computer monitors, plasma display panels, OLED and others.

© Press Release 2007