LG KF600 is a stylish interactive mobile with an InteractPad™
LG Electronics, a worldwide technology leader in mobile communications, introduced its 2008 iF product design award winning LG KF600 to the Middle East and Africa markets. LG's latest handset is a new mobile phone that is as feature rich and easy to use as it is stylish, thanks to its unique InteractPad™.
The InteractPad™ replaces physical navigation keys with context-specific virtual keys that change to fit the task at hand. This new interface comes in response to the need for a simple way to navigate through the multitudinous features on today's mobile phones.
The LG KF600's InteractPad™ and its virtual menu keys show the exact keys a user needs to complete the task at hand eliminating distractions. This is far more flexible than standard hardware keys and eliminates the need to memorise exactly which key performs what function. These virtual keys are also larger and better spaced than physical keys, improving accuracy.
"The LG KF600 and the InteractPad™ reflect LG's commitment to making its handsets easier to use through improved user interface technology," said Mr. K.W. Kim, CEO, LG Electronics - Middle East and Africa Regional Company. "Usability is truly at the centre of this handset's design and it represents LG's latest achievement in making phones that connect with their users."
The InteractPad™ is an ideal interface for controlling multimedia features such as the LG KF600's digital audio player, camera and video camera. Because its controls are not tied to physical buttons, each of these functions has a custom interface that makes it incredibly intuitive to use.
To make it easier to use, the InteractPad™ is equipped with multi-sensorial feedback that provides users with audio, visual and tactile cues. When a virtual button is pressed it becomes larger and the phone vibrates just slightly and makes a clicking sound. This feedback is not only designed to make these virtual buttons seem more like real ones, it also makes the phone more comfortable to use and improves accuracy.
"This handset offers a mere glimpse into a newly emerging trend in the mobile market. LG is researching and developing new ways to improve usability and will continue focus on features that add practical benefits for users," Kim added.
The LG KF600 includes eight dynamic graphic interface themes that are stylish and fun. Each gives the phone a different character that can act as an extension of its owner's personality. These themes, many of which were inspired by the work of famed artist Keith Haring, affect all aspects of the LG KF600's interface including the InteractPad™. When users choose a theme, all the layouts of each application will be reflected in menu, icons as well as wallpaper under the integrated theme.
The new phone is far more advanced than other slide phones and unlike any other phone available because of its unique interface and feed-forward tactile navigation made possible by the InteractPad™.
The LG KF600's powerful multimedia features include a 3 mega-pixel camera, MP3 player, video recording, FM radio, Bluetooth and more. Its ergonomic trapezoidal shape is the ideal complement to the phone's sleek, glossy finish.
- Ends -
About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion - LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products and DVD players.
LG Electronics Mobile Communications Company is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit www.lge.com
LG KF600 - At a Glance
Main Features
§ InteractPad™
Unique interactive touch-based virtual navigation keypad that interacts with upper display and with the user
§ Dynamic graphic interface themes
Eight integrated graphic themes that are reflected in all menu, icons, wallpaper and other comprehensive interface features
§ Multimedia Features
Music player with FM Radio, 3 Mega pixel camera & camcorder, and touch-control games
Basic Specifications
§ RF band: EDGE 900/ 1800/ 1900
§ Dimensions: 101.2mm (L) x 50.7mm (W) x 14.1mm (D)
§ Upper display: 320 x 240 pixels, 2.00?, 262K colour TFT
§ Lower pad (InteractPad™): 240 x 176 pixels, 1.5?, 262K colour TFT
§ Weight: 107 gm
§ Standard battery: Li-Ion 800 mAh
§ Standby Time, Max (hours): 300 hrs
§ Talk Time (hours): 3 hours
§ Colour choices: Pastel pink, shiny pink, wine red and titan
For more information, please contact:
Roula Abou Hatab
PR Manager
LGE Lebanon
Tel: +9611- 487540
Fax: +9611- 487579
Email: roula@lge.com
Rania Bou Nassif Moufarrej / Mirella Frenn
Polaris Public Relations - Lebanon
Tel: +9615-455454
Fax: +9615-955409
Email: r.moufarrej@polaris-me.com
Email: m.frenn@polaris-me.com
© Press Release 2008
