New technology reduces energy consumption, noise and vibration
Dubai - Global and regional digital leader LG Electronics has introduced a breakthrough in air conditioning technology. The Multi Power System (MPS) combines multiple compressors in a single air conditioning system and reduces energy consumption up to 70 per cent, as opposed to conventional air conditioners with one compressor.
The system also reduces the noise and vibration of air conditioners. By adopting multiple small-capacity compressors, the system is quieter than air conditioners with one large compressor. The optimised piping design and low noise fans in the Multi Power System also minimise noise and vibration.
"The Multi Power System is a clear example of LG's innovative approach to developing new technologies. Backed with such technological leadership, LG has retained its leading global position in air conditioners in terms of market share for five consecutive years since 2000," said C H Lee, President, LG Electronics Gulf FZE.
According to leading Japanese market research consultancy Fuji-Keizai, LG sold more than ten million units in 2004 worldwide with 20 percent market share. Fuji-Keizai estimates the global air conditioner market to be worth US $ 52 million. LG aims to manufacture more than 12 million units in 2005.
The market value of the comfort and process-cooling sector in the GCC is estimated to exceed US$ 1.2 billion per annum in products and parts, and possibly double that in terms of associated products and services.
"Energy is the biggest component of operational costs in most businesses, underlining the need for solutions that reduce energy consumption and costs. Energy savings can pay for a substantial part of a building's annual maintenance cost. The demand for energy management has been increasing in recent years and peaks with the onset of summer in the Middle East, as commercial users of energy begin to plan their energy budgets," said Lee.
With LG's Multi Power System, the air conditioning system intelligently gauges the room's cooling or heating load and decides whether to use one or two compressors to achieve the desired temperature. When the cooling load is low or the room is close to the desired temperature, the system uses only one of the two compressors. When the cooling load is high, both compressors work to quickly attain the desired temperature. This efficient use of operating compressors enables the air conditioning system to run with a minimum amount of power.
"LG air conditioners score on account of flexible, compact installation, quiet operation and low energy consumption. We have maintained the number one position in more than 40 countries including important markets like USA, Russia, Saudi Arabia and Australia. We will continue to maintain our lead by introducing new technologies and products to suit market demands," Lee added.
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About LG Electronics, Inc.
LG Electronics, Inc. (Korea Stock Exchange: 066570.KR) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics conducts its business in three main areas: Digital Display & Media, Digital Appliances, and Telecommunications Equipment & Handsets.
The LG Digital Appliance Company is fast becoming the leader of the global home appliances industry, ranking No.1 in sales of air conditioners, microwave ovens, and canister vacuum cleaners. LG Electronics was the first company to commercialise a full line of Web-enabled home network appliances including refrigerators, washing machines, microwave ovens, and air conditioners, and is increasingly seen as a leader in premium appliances.
LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information, please visit www.lge.com
For more information, contact:
Hamad M. Malik
Director
Marketing & Corporate Communications
LGE Middle East & Africa Operations
Tel: +9714-3340066
Fax: +9714-3370515
Email: hamad@lge.com
Shilpa Mathai/Rana Bechara
Polaris Public Relations
Dubai
UAE
Tel: +9714-3348522
Fax: +9714-3341326
Email: s.mathai@polaris-me.com
Email: r.bechara@polaris-me.com
© Press Release 2005
