'Eye Love Plasma TV' drive aimed at introducing TVs with less eye strain kicks off in the Middle East
Dubai, UAE - Global and regional digital leader LG Electronics, a major player in the global flat panel display market, will be launching its "Eye Love Plasma TV" campaign this month in Asia, the Middle East and Africa to promote its plasma TVs, which cause less eyestrain than those using other technologies or from other manufacturers.
The campaign will include activities such as bus wraps and billboards to inform the public about LG's plasma TVs. Consumers will be better able to identify the plasma TVs by looking for the "No Eye Stress" label, featuring a picture of a smiling child.
Mr. K. W. Kim, President of LG Electronics - Middle East and Africa, said that the "Eye Love Plasma TV" campaign was a strong example of how LG was implementing the latest technology to ensure the total physical well-being of their consumers. "We want our consumers to experience the full advantages of our products with minimum strain. Our latest campaign is an indication of this consumer-oriented philosophy," he added.
Plasma TVs give viewers a soft and natural picture and allow them to enjoy sports and movies for long periods of time without eye fatigue. One of the most important features of LG's plasma TVs is 100Hz driving technology, which eliminates the flickering effect. This is 33 per cent faster than the 75 Hz refresh rate used by most of LG's competitors.
The 0.001 ms response time on LG's plasma TV is also helpful when watching sports and action movies or playing video games, ensuring that even the fastest athlete looks crisp and clear.
Plasma TVs are superior to other technologies at naturally reproducing colours in lighting found in most people's living rooms as well as in bars and restaurants. These settings typically have ambient light of less than 200 lux while electronics shops tend to be far brighter, around 1000 lux. That's why plasma TVs look better when you get them home.
LG's plasma TVs are excellent at displaying dark images thanks to True Black Panel technology, which dramatically reduces glare and stray light. LG's plasma TVs also reproduce 117 per cent of the ATSC colour spectrum, compared to 112 per cent for most manufacturers, making images even more lifelike with its True Color technology. These technologies make LG's Plasma TVs more suitable for home viewing.
As one of the world's leading plasma TV makers, LG plans to increase the competitiveness of its plasma TV business by separating it from its LCD display business. LG expects that this internal competition will help optimise the quality of the plasma TVs.
LG also plans to reinforce its plasma business by strengthening its marketing activities in North America and Europe to support 50- and 60-inch size televisions. In addition, LG plans to globally supply 32-inch plasma televisions, the smallest size among plasma screens, targeting emerging markets where the demand for high quality digital displays is increasing.
-Ends-
About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion - LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players. For more information, please visit www.lge.com.
About LG Electronics Digital Display Company
LG Digital Display Company is the largest flat panel display manufacturer in the world, a leading producer of LCD and plasma TVs and one of the world's top plasma module makers. While focusing on creating well designed, feature rich TVs, the company is also pushing technological boundaries to create a more exciting viewing experience. LG's product areas include: televisions and computer monitors, plasma display panels, OLED and others. LG is an official sponsor of the 60th Cannes Film Festival held from 16-27 May 2007, in Cannes, France.
For more information, contact:
Hamad M. Malik
Director
Marketing & Corporate Communications
LGE Middle East & Africa Operations
Tel: +9714-3340066
Fax: +9714-3370515
Email: hamad@lge.com
Edward D'Mello / Sameena Ibrahim
Polaris Public Relations
Dubai, UAE
Tel: +9714-3415555
Fax: +9714-3415588
Email: e.dmello@polaris-me.com
Email: s.ibrahim@polaris-me.com
© Press Release 2007
