15,000 submissions so far and campaign viral video gains almost one million hits on YouTube

Dubai, UAE: 14 January 2009 - LG Electronics (LG), a global leader and technology innovator in consumer electronics, has experiencing a flood of entries from around the world for its recently launched LIVE BORDERLESS™ global campaign. LG has received over 15,000 submissions so far with applications coming in from across the world as people clamour to be the one to come up with the most original concept for LIVE BORDERLESS™. The campaign's viral break-out video entitled 'Dramatic Chipmunk' is also ranking highly on YouTube and has generated more than 925,000 views.

The LIVE BORDERLESS™ campaign aims to find out what people would consider to be the ultimate journey on Earth. The person that suggests what the public and a panel of judges agree is a journey that epitomises LG's LIVE BORDERLESS™ concept will win business class tickets around the world and US$100,000 to spend on their 80-day odyssey.

"Entries received to date have been of a very high standard and they range from participants wanting to travel the world for the first time in their lives, to others wanting to travel to impoverished nations and make a difference to the lives of people less fortunate," said Mr H.S Paik, President of LG Electronics Gulf FZE. "Others want to visit a long lost relative or solve a mystery from their past whilst some just want to escape the grind of work commitments and endless meetings.

"We believed that LIVE BORDERESS™ would mean different things to different people and it has been an eye opening experience so far to view the entries in our quest to find the person that captures the very essence of the concept." The LIVE BORDERESS™ campaign runs to the beginning of April 2010 when the public will be asked to vote for their favourite entries. A short-list of six will then be assessed by LG's judging panel who will consider which entrant epitomises the LIVE BORDERLESS™ concept.

With only ten weeks left to enter the global hunt to win the ultimate journey means that submissions need to be of an exceptionally high standard to attract the attention of the judges.

"The key to creating a winning entry consists of three stages," said Mr. Paik. "First, do your research, check out some of the entries already uploaded, try to stick out from the crowd, think big...think borderless!

"You have $100,000, a business class round-the-world flight ticket and up to 80 days, what would you do? Where would your dreams take you?

"Secondly, focus on your entry content. Your entry should reflect your personality and come from the heart. Ask yourself, what have you ever dreamed of doing and never had the chance to? Your entry should not just be a travel plan, but a life changing experience.

"Finally, once you have your idea finalised, get your friends involved to help you - a clear and high-clarity video entry is often the best way to capture who you really are, but if the pen is mightier than the sword in your case this works too."

Entries for LG Electronics' LIVE BORDERLESS™ campaign can be made either by one minute video or a written entry of up to 300 words on LG Electronics' dedicated website http://www.liveborderless.net. The campaign marks the launch of LG's latest design concept LIVE BORDERLESS™, a range of flat screen LCD TVs that use new technology to reduce the screen surround or bezel, and use an edge-to-edge glass panel to enhance the screen's sleek design attributes. The new technology marks a radical departure from traditional LCD panel screen design.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.

For media information:
Helen Manson, LG-One
Tel 971 4 3344930,
fax 971 4 3344923
Email: Helen.Manson@lg-one.com  

© Press Release 2010