Impressive response to new model across Middle East and Africa
Dubai, UAE, April 29, 2004: Fashion and functionality are proving to be a winning formula for one of LG Electronics’ latest mobile phone launches in the region. The entry-level G1500 combines value for money with an impressive suite of modern features and is already going down a storm with local customers, officials say.
English and Arabic enabled, the G1500 has an attractive blue-light LCD screen, one of its key selling points, as well as a world clock function, WAP, currency converter, and three fun games.
“The G1500 is all about fantastic value,” said Mr P.C Choi, President of LG Electronics Gulf FZE. “LG Electronics has a strong portfolio of products that compete at every price point. The G1500 is a quality entry-level package and that’s backed up by the impressive customer response to the phone. Retailing at AED330 (US$90), the G1500 is a genuine bargain for the youth market and anyone shopping on a budget.”
One of 11 LG mobile phones launched in the last 12 months, the G1500 also boasts a 1,024-character messaging facility, built-in answering machine, voice dialling, predictive text, 200-entry phonebook, scheduler, and a powerful battery with three hours of talk time and 200 hours’ standby time. The phone weighs in at just 92g, measures 109mm x 4.2mm x 20mm and is finished in matt silver.
The LG G1500 is available at all leading mobile phone retail outlets in the Middle East and Africa.
G1500: Main Features
- Weight 92g
- Talk time: 3hrs
- Stand-by time: 200hrs
- Bright blue LCD
- Built-in answer machine
- Three games
- Scheduler
- T9 predictive text input
- Unit converter
- WAP
- World time
- Call divert
- Voice dialling
- Built-in answer machine
- 1,024 character messaging
About LG Electronics, Inc.
LG Electronics, Inc. (Korea Stock Exchange: 6657.KS) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US$16.9 billion (non-consolidated), LG Electronics comprises three main business companies: Digital Display & Media, Digital Appliance, Telecommunication Equipment & Handsets.
The LG Telecommunication Equipment & Handset Company provides total solutions ranging from wired and wireless handsets to telecommunication equipment. The company is a leader in the innovation and development of cutting-edge technologies in next-generation wireless telecommunications and is steadily expanding its global market share in 3G (WCDMA / cdma2000) wireless systems.
LG Electronics’ goal is to enable the intelligent networking of digital products that will make consumers’ lives better than ever. For more information, please visit www.lge.com
For more information, contact:
Hamad M. Malik
Senior Regional Manager
Marketing & Corporate Communications
LGE Middle East & Africa Operations
Tel: +9714-8812199
Fax: +9714-8813996
Email: hamad@lge.com
Stephen Worsley/Nick Wheywell
Polaris Public Relations
Dubai,
UAE
Tel: +97150-3348522
Fax: +97150-3341326
Email: s.worsley@polaris-me.com
Email: .wheywell@polaris-me.com
© Press Release 2004
