Amman, Mar. 5, 2014

LG Electronics (LG) found itself in the spotlight once again at the annual iF Design Awards with 26 products earning honors for 2014, including the LG G Flex which was selected as one of the 75 Gold Award winners, and the company's ULTRA HD TV and flagship G2 smartphone also receiving recognitions. Announced annually by the iF International Forum Design to recognize products that demonstrate excellence and innovation in the field of design, this year's competition attracted more than 4,600 entries.

"LG has put much emphasis on becoming an industry leader in product design," said Dr. Scott Ahn, LG's Chief Technology Officer. "To achieve this, R&D works very closely with design from the onset. Our philosophy is to incorporate innovative designs into our products in order to evoke an emotional response and increase the intimate relationship between our products and consumers."

The LG G Flex embodies a unique design that demonstrates LG's cutting-edge capabilities in design and engineering. The G Flex's ergonomic, vertically curved 6-inch display provides a more comfortable user experience by following the contours of the user's face and placing the speaker and microphone closer to the ear and mouth. At the same time, the arched form is reassuringly easy to grip. The G Flex was commended by iF judges for implementing a new approach to the smartphone interface by putting controls on the back and adopting a curved display, thereby adding immensely to the smartphone experience in terms of both ergonomics and quality.

iF judges also praised the LG G2 smartphone for its high level of innovation and convenience-oriented design features, particularly its Rear Key which puts the volume and power buttons on the back of the device. As the only smartphone in the world without any buttons on its sides, the distinctive look of the G2 is matched only by its performance. Last year, the G2 took the President's Award of Good Design, South Korea's top honor in design excellence.

LG's ULTRA HD TV (Model 65LA9700) impressed the iF judges with its immersive viewing experience in a package that serves as a d?cor centerpiece thanks to its CINEMA SCREEN design and ultra slim bezel. LG also integrated a 4.1 channel Sliding Speaker that automatically retracts when the TV is turned off. This intelligent speaker design, not to mention the lush, high-quality sound from the speakers, makes the 65LA9700 one of LG's most popular TV models.

-Ends-

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises five business units ― Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components ― and is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to developing groundbreaking LTE technologies and fulfilling consumer demands with differentiated LTE devices of the highest quality, all of which are based on the company's wealth of LTE patents and technical knowledge. For more information, please visit www.lg.com.

Media Contact:
Qais Abbasi / Rawan Al Hosba
Q.Abbasi@polaris-me.com
Polaris Public Relations
M: 0775449947 / 077673840

© Press Release 2014