Attractive designs, innovative features and competitive prices selected especially to answer the Lebanese market needs; Appointment of "Digital Technologies" as distribution partner to strengthen LG Mobile reach to customers
Beirut - In response to the growing demand in the local market, LG Electronics, the leading worldwide provider of advanced wireless handsets and accessories, today announced the arrival of LG new premium mobile models to the Lebanese market and the appointment of "Digital Technologies" as a strategic distribution partner.
With the industry's largest portfolio of innovative GSM handsets and with a consistent after-sale support, LG in collaboration with "Digital Technologies" will feed the Lebanese market with smart mobile phones featuring trendy designs and ground-breaking technologies in very competitive prices.
"Building on our efforts to support the emerging markets and explore their potential, we are excited to be in Lebanon in order to offer the consumers in this market extra value with enhanced mobile experiences," saidMr. Mohammad El -Yassir, General Manager of Mobile Devices Unit for MEA Region. "People in emerging markets like Lebanon are increasingly demanding more from their mobile phones - their expectations and demands in terms of functionality and design are similar to people in any other part of the world - they simply need more affordable prices".
He added: "We believe today's announcements demonstrates LG's firm commitment to bringing products and services that serve the varied needs and tastes of people in Lebanon. However, our success depends a lot on our local partners by providing local expertise in the Telecom industry through their well trained teams.
With eye-catching designs, and cutting-edge technologies LG continues to branch out into the GSM space combining style, fun and affordability in one sleek package. The new phones offers wide variety of desirable features at an affordable price, giving all consumers the chance to experience LG's trendy featured phones such as touch screen technology & motion sensor...
As a distributor, "Digital Technologies" is authorized to distribute the full range of LG GSM Products in Lebanon. On its appointment as a new distributor Mr. Gaby Antaki, (General Manager of Digital Technologies) said: "We are pleased to be part of this plan that offers a range of advanced features that Lebanese consumers are clamoring for. The new GSM handsets that will be available in the Lebanese market will definitely demonstrate LG's commitment to style and quality at any price point".
Thanks to the continued demand of its flagship feature phones, including the LG Viewty, Venus, TH (KF510), and Secret .... LG plans to grow its presence within the Lebanese market and ship more high-end mobile phones next quarter.
Moreover, a full support and regional warranty will be provided and a special call center will be implemented in order to reach the consumer satisfaction and adhere to it.
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About LG Electronics:
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion - LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players.
LG Electronics Digital Media Company provides digitally integrated products such as Audio Video systems, optical storage, PC and car infotainment focusing on next-generation businesses. For more information, please visit: www.lge.com
For more information, contact:
Roula Abou Hatab
PR Manager
LGE Lebanon
Tel: +9611- 487540
Fax: +9611- 487579
Email: roula@lge.com
Rania Bou Nassif Moufarrej
Polaris Public Relations - Lebanon
Tel: +9615-455454
Fax: +9615-955409
Email: r.moufarrej@polaris-me.com
Press Release 2008
