LG Electronics Appointed SEALCO as the new Consumer Electronics distributor in Lebanon

Beirut - 02 February, 2010: LG Electronics, a global leader and technology innovator in consumer electronics & mobile communication, announced the launch of its new partnership with SEALCO during a ceremony that took place at the Emirates Hall of the Habtoor Hotel, in Beirut.

During this ceremony, LG Electronics introduced its new official distributor, SEALCO (SHAKER ELECTRONICS & APPLIANCES), Consumer Electronics (CE) products in Lebanon, as of the 1^st of January 2010.

Attending the event, were His Excellency, South Korean Ambassador, Mr. Hassan Shaker and Mr. Hussein Shaker, LG's business partners, LG's executives, the media and many social figures.

SEALCO, LG's exclusive distributor for Consumer Electronics in Lebanon will manage the LG business in a highly professional approach to achieve the top level of success. It will provide a very satisfying customer service and professional trade operations.

An exquisite ceremony was organized to reflect LG's brand and image and to introduce the new distributor to the public. The invitees were transported to a world of fascinating technology that featured a welcome note by Mr. KIWAN KIM, CEO for LG Electronics Middle East & Africa. He welcomed the invitees and stated: "After several years of business in the Lebanese market, LG Electronics turns a new chapter in the company's history by partnering with SEALCO which will be LG's Consumer Electronics distributor in the Lebanese market. We have a strong belief that SEALCO will truthfully represent LG Electronics as a brand and, in respect to the company's vision and values."

From his end, Mr. Hassan Shaker, Chairman of SEALCO, thanked LG Electronics and said: "SEALCO is honoured to be LG's exclusive consumer electronics distributor in Lebanon. LG Electronics is a leader in technology and is popular among Lebanese and Arab consumers. Our efforts together will strengthen our operations in the country and will promote LG's brand to better face the competition in order to take its fair share in the market."

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© Press Release 2010