Digital leader's stylish handset recognized for superior achievement in innovative marketing and reputation

Dubai, UAE, July 2, 2007: Global and regional digital giant LG Electronics, a worldwide technology leader in the mobile communications sector, announced that its Chocolate phone, the first handset within the Black Label Series, has once again achieved outstanding results in the highly coveted global awards, the SABRE Award and the Webby Award 2007 for its integrated global marketing activities.

LG's Chocolate phone won the SABRE Award, which recognizes superior achievement in branding and reputation with a particular emphasis on effectiveness with its PR activities in consumer technology area. The Webby award, a leading international accolade honouring excellence on the Internet in telecommunication sector was presented to LG for its successful micro-site (http://chocolate.lgmobile.com).

One of the defining reasons for LG Chocolate phone project to collect the SABRE Award was through LG's successful public relations program, which boosted sales by intimately connecting with consumers to satisfy their needs. As a result, LG Chocolate phone displayed significant sales achievement in the global market.


The Webby Award selected LG Chocolate phone as a winner for its website aimed at representing the design feature of the handset. The website also played a key role in increasing awareness and credibility of both the phone and LG brand by offering a variety of opportunities where consumers could get a sense of the real product.

Mr. K. W. Kim, President of LG Electronics - Middle East and Africa, said, "Winning these awards shows that the great global success that LG Chocolate phone achieved with innovative and distinguished design and concept, was equally supported by strategic, integrated marketing activities. LG will strengthen its approach on products following LG Chocolate to continue to be a leading mobile company."

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About the SABRE Awards
The SABRE Awards are hosted by Holmes Group, the publisher of The Holmes Report. The award is designed to recognise Superior Achievement in Branding and Reputation with a particular emphasis on effectiveness, the ability of a campaign to produce real, measurable business results. The awards are judged by some of the most senior public relations professionals from across the continent. Every year, Holmes Group announce that 52 winners in three categories, industry, practice, and geography.

About Webby Award
The Webby Awards is the leading international award honouring excellence on the Internet. Established in 1996, the Webby are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.

The Webby Awards presents two honours in every category - The Webby Award and The People`s Voice Award - in each of its four entry types: Websites, Interactive Advertising, Online Film & Video and Mobile. Members of The International Academy of Digital Arts and Sciences select the nominees for both awards in each category, as well as the winners of the Webby Awards. However, the online community determine the winners of The People`s Voice by voting for the nominated work that you believe to be the best in each category.

About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players.

LG Electronics Mobile Communications Company is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit www.lge.com

About LG Black Label Series
LG Chocolate mobile phones are the first handsets and LG Shine mobile phones are the second handset under the LG Black Label Series - a premium line of high-class products that represent the sensuality and style that modern consumers are demanding from their phones. LG Black Label products are so much more than just fashion or designer phones, in fact they are in a category all of their own. Amazing design combines with technical innovation to create products that are iconic and emotionally appealing, yet also affordable.

© Press Release 2007