LG-KM900 combines brilliant sound, incredibly vivid screen, more storage and 3D interface

Dubai, UAE, April 2, 2009: LG Electronics, a worldwide technology and design leader in mobile communications, announced the release of its new fully loaded multimedia phone, LG ARENA (LG-KM900) in the Middle East market.

ARENA is LG's new flagship model for 2009 that offers an exhilarating audio and video experience with top-of-the-line multimedia features made possible by LG's intuitive new 3D S-Class User Interface.

"We are confident that this new addition to our mobile phone family will generate excitement from our customers in its stand-alone multimedia features," said H. S. Paik, President of LG Electronics Gulf FZE. "It has distinctive features such as the world's first Dolby Mobile for both music and video, and especially the intuitive new 3D S-Class UI, which is a fun gateway to all of these top notch features."

Since its global release in February, not only has ARENA created huge media interest and buzz from bloggers, but it has also achieved 1 million unit pre-orders from various carriers worldwide.

ARENA is the perfect portable multimedia powerhouse to enjoy immersive audio and razor sharp video at all times. It includes the world's first Dolby Mobile technology, to deliver an exhilarating surround sound experience for video content and enhance the sound of music content. Its 3.0-inch WVGA screen has four times sharper resolution than standard QVGA screens.

Its powerful battery offers up to 30 hours of MP3 playtime and 300 hours of standby time. It also boasts a five megapixel camera with auto and manual focus capabilities. 

Debuting on ARENA, LG's new S-Class UI offers the most exhilarating gateway to enjoy these countless multimedia features. It was designed from the very start to leverage the advantages of touchscreens and eliminate unnecessary menus and steps.

Fast yet smooth 3D transitions between menus are made possible with the help of a powerful AMD processor. The quick touch response and multi-touch capabilities greatly enhance the web surfing experience for users.

LG ARENA comes in silver and black titanium colour schemes and will be available for purchase starting in mid April at a price of AED 2,500.

Please visit http://arena.lgmobile.com for more information on LG ARENA.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems.

LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is perusing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit ae.lge.com.

© Press Release 2009