Sells 10 Million Units Again
LG Electronics, one of the world top air conditioner makers, has achieved a global sales volume 10 million units for the second year in a row and the No. 1 position for the sixth consecutive year.
Fuji-Keizai, a well know market research company in Japan, announced that in 2005 LGE accounted for about 17.4% share of the world air conditioner market which is good for number one position again
Furthermore, LGE's sales revenue increased sharply with a two-digit growth rate over the last year.
LGE has made this outstanding achievement notwithstanding the pressure of high oil prices, increasing raw material prices, a cool summer in Europe and North America and tough several competitions from rapidly growing Chinese manufacturers and high-tech oriented Japanese manufacturers.
Mr. C K Cho - General Manager of LG Electronics in KSA, said that LG air conditioners have also achieved No.1 position in the Kingdom again in 2005 "this is for the most part due to the great spirit of partnership that joins us with our agent in the kingdom H.G. Ibrahim Shaker Company " continued Mr. Cho, " and I would like to take this opportunity to thank them for there tremendous efforts especially in the field of providing excellent after sales service and ensuring the prompt availability of spare parts through a wide network of service centers that cover the whole kingdom.
Mr. Cho also attributes LG's local success to the efficient use of overseas production bases, region-specific marketing strategies, the development of class-leading core technologies, and ownership of core parts business, he added, : LG air conditioners score highly in Saudi Arabia market thanks to there simple installation, quit operation and low energy consumption, the brand survey of LG Air Conditioners reports to top of mind, 25% unaided, 71.4%, aided 95.1% in KSA, which is enough to retain No, 1 position.
-Ends-
About LG Electronics:
LG Electronics, Inc. was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a global force in electronics, information and communications products with 2004 annual sales of US $38 billion (consolidated). With more than 66,000 employees working in 76 subsidiaries in 39 countries around the world, LG Electronics is comprised of four main business companies including Mobile Communications, Digital Appliance, Digital Display, and Digital Media.
LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever.
For further information please contact:
Wael Sabri - Media Relations Manager
Landmark Public Relations & Events
Tel: +966 2 661 4109
Fax: +966 2 661 4239
Mobile: 0504944525
Email: wael-sabri@saudilandmark.com
© Press Release 2005
