Dubai, UAE – Lexus International today announced a call for entries for the distinguished Lexus Design Award 2019. Since its launch in 2013, the worldwide design competition has served as a platform for emerging designers and creators whose works can lead to a better future for all. The annual event attracts thousands of upcoming creative talent from around the world, who aspire to win the coveted award for innovative design excellence.

Making the world a better place through design has always been the program’s purpose, and now, in its seventh year, the Lexus Design Award 2019 makes that objective clearer than ever under the directive of ‘Design for a Better Tomorrow.’

Yugo Miyamoto, Chief Representative, Middle East and North Africa Representative ‎Office, Toyota Motor Corporation, said: “We are extremely delighted to launch the seventh edition of the Lexus Design Award. This international competition aims at inspiring the next generation of creative talent to offer imaginative solutions using ‘innovative’ and ‘captivating’ designs that ‘anticipate’ the needs of people and society and address tomorrow’s challenges today.”

Miyamoto added: “This award includes a unique mentorship program, which gives each finalist an exclusive opportunity to partner with acclaimed professionals who share their valuable knowledge and experience. I would like to thank our customers in the region for continuously inspiring us to innovate and excel.”

The next-generation of designers will need to consider how their creative ideas incorporate three fundamental principles from the Lexus brand: ‘Anticipate,’ ‘Innovate,’ and ‘Captivate,’ as well as how their designs anticipate the needs of tomorrow’s society. They will have to develop innovative designs that bring fresh, imaginative solutions. At the same time, their ideas and designs should be captivating and engaging to the audience and more importantly, of the esteemed judging panel.

The six finalists will be announced in early 2019, and the judges and mentors for the award will be disclosed in fall 2018. Past LDA judges and mentors include luminaries such as Sir David Adjaye, Snarkitecture, and Formafantasma.

The judges will select the six best ideas to be developed into functional prototypes with a production budget of up to JPY 3 million (over AED 99,000) each and with the support of world-renowned mentors. The prototypes will be displayed at the prestigious Milan Design Week 2019 where they will compete for the Grand Prix.

To prepare the finalists for Milan, Lexus will also provide a once-in-a-lifetime mentorship that gives each finalist an exclusive opportunity to receive hands-on guidance from acclaimed professionals who share their invaluable knowledge and experience for creating the prototype and beyond.

Entries to the Lexus Design Award 2019 competition will be accepted from August 9, 2018 through October 28, 2018.

More information can be found on:

  • Lexus Design Award website: LexusDesignAward.com
  • Official hashtags: #LexusDesignAward; #MilanDesignWeek

Title

Lexus Design Award 2019

Application Period

August 9, 2018 – October 28, 2018

Judging Criteria

□      Anticipate

Do the concept and design anticipate not only the needs of the user experience but the needs of society?

□      Innovate

Does the design demonstrate new thinking and originality in its proposal and execution?

□      Captivate

Is the design intriguing and compelling when realized in concept and execution?

Judges

To be announced in fall 2018

Mentors

To be announced in fall 2018

Award Categories

•       One Grand Prix winner (selected from the six finalists)

•       Six finalists

Prizes/Benefits

•      Six finalists invited to the mentorship — a session with mentors from diverse fields who provide guidance to help elevate prototype design.

•      Six finalists invited to Milan Design Week 2019*.

•      Six prototypes exhibited at the Lexus exhibition space during Milan Design Week 2019.

•      Six finalists receive up to JPY 3 million (over AED 99,000) each to cover prototype production costs. Prototypes are to be produced between January and March 2019.

*Note: Only one person per entry is invited, regardless of individual or group submission.

Organizer

Lexus International

In cooperation with

designboom

Application Process

For more information, visit LexusDesignAward.com

-Ends-

About Lexus Design Award:

First launched in 2013, the Lexus Design Award is an international design competition that targets up-and-coming creators from around the world. The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. This provides a unique opportunity for four finalists to work with a globally recognized designer as a mentor to create prototypes of their designs, and then exhibit them at one of the design calendar's most important events.

About Lexus:

Since its U.S. market debut in 1989, Lexus has earned a worldwide reputation for high-quality products and exemplary customer service. Renowned for the superior reliability of its vehicles, Lexus is the luxury hybrid leader, offering hybrids that combine innovative technology and premier luxury. To date, Lexus has grown into 90+ markets worldwide. The evolution of Lexus is not only reflected in the progressive designs of its latest vehicles, but also in the brand’s mission to captivate the next generation of luxury consumers with consciousness, products, and services that are visionary, original and exciting. http://www.lexus-int.com

For more information, please contact:

Ismail Yagan

Senior Public Relations Manager

Lexus Middle East

Tel: +9714 2993875

Mobile: +97156 1797456

Email: ismail_yagan@TOYOTA-menaro.ae

Walid Majzoub

TRACCS

Tel: +9714 3672530

TRACCS 24/7 Media Hotline: +97150 9448389

Email: walid.majzoub@traccs.net

© Press Release 2018

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