Global RLI Awards 2014, London

15th June - Dubai, United Arab Emirates

The Retail and Leisure International's (RLI) ninth annual Global RLI Awards, showcased some of the best projects the world has seen over the past 18 months. Being shortlisted, Level Shoe District's innovative, unique store concept took centre stage once again, announced as the winner of the Most Innovative Retail and Leisure Concept for 2014.

Held at the Natural History Museum in London on June 5th 2014, RLI Awards provided a thrilling, beautiful gala evening in recognition and celebration of the most visionary and innovative retail and leisure concepts from across the globe. Coming together for this special occasion, Rania Masri (General Manager, Level Shoe District, Chalhoub Group), Linton Crockford-Moore (Creative Director, Chalhoub Group), Nick Stringer (Interior Architect, Shed, London) and Margaret Dabbs, the renowned foot expert and founder of the Sole Lounge at Level Shoe District, represented the brand on the night of the awards.

Winning two retail Awards in one month, Level Shoe District has certainly established its authority among the best, most innovative concept stores in the world. "It is an absolute honour for Level Shoe District to have been recognized as the Most Innovative Retail and Leisure Concept for 2014. We are proud of our  unique concept and of the Chalhoub Group team achievement", said Patrick Chalhoub, CEO Chalhoub Group.

"Our team has endeavored to create an exceptional space to match the impressive shoes it holds. We strive to be at the cutting edge of customer experience both regionally and globally, and this award represents how Level Shoe District has become a worldwide destination for the shoe obsessed to discover", concluded, Rania Masri, General Manager, Level Shoe District, Chalhoub Group.

A special mention goes to Interior Architects Shed, the interior design company, for the amazing work put into creating this conceptual design as well as Linton, the Creative Director for the constant drive to come up with unique ideas that position Level Shoe District on an international scale.

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About Level Shoe District:
Level Shoe District is the world's iconic shoe concept store, spanning 96,000 square feet, with a curated space divided into 40 designer boutiques and four multibrand areas: Women's designer and Contemporary, Men's and Trends. Here, in the heart of Dubai, Level Shoe District culminates in understated elegance and contemporary chic to futuristic fantasy and haute design; a one-of-a-kind shoe metropolis with over 250 international designer brands of which more than 100 are exclusive to the Level.

For more information about Level Shoe District, please contact:
Elsy Azzam
Communications Executive - Havas PR ME
+971 50174412
elsy.azzam@havasprme.com

© Press Release 2014