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Lebara Mobile KSA to leverage Huawei technologies to become a Mobile Virtual Network Enabler (MVNE) capable of providing added-value services to other players in the region's telecom sector
Riyadh, KSA - LebaraMobile KSA, the virtual mobile operator in Saudi Arabia, has announced signing an agreement with Huawei, a leading global ICT solutions provider, to supply LebaraMobile KSA with its own virtual platform in the Kingdom which will enable Lebara KSAto provide added-value services to customers around the region.
The new platform will empower LebaraMobile KSA to become a Mobile Virtual Network Enabler (MVNE), enhancing its position in the telecom sector and being able to providenewadditional services to other telecom operators in KSA and across the region.Lebara Mobile KSA--a Saudi company owned by an alliance of major Saudi investors and Lebara Group--currently operates as a Mobile Virtual Network Operator (MVNO)by making use of other company's existing network infrastructure to provide added-value mobile services to the end user.
The latest agreement was signed during a press conference attended by Mr. FadiKawar, CEO of LebaraMobile KSA, and Mr. Ramadan Ding, CEO of Huawei Saudi Arabia, alongsidethe executive teams from both companies.
H.R.H. Prince Abdulaziz bin Meshaal bin Abdulaziz Al Saud, Chairman of LebaraMobile KSA, has stressed the importance of this step in enhancing the leadership and the company value , as well as highlighting the strategic value of the latest partnership with Huawei as LebaraMobile KSA moves steadily towards achieving its growth strategy.
Mr. FadiKawar, CEO of LebaraMobileKSA, commented: "Deploying this new platform is a significant step in augmenting the infrastructure of Lebara so that we can provide more advanced offerings and higher customer service based on transparency, simplicity and quality with competitive and unprecedented rates. Partnering with Huawei is an extension of an existing cooperation between the two companies as Huawei is one of the leading telecom suppliers of advanced technologies in the world. This partnership will help us to strengthen our presence in the Saudi market, leveraging on the vast experience of Lebara internationally."
"Working with many MVNOs globally, we know how important it is for them to improve customer experiences, differentiate from competitors, and move into the new digital era while running a healthy and sustainable business. We look forward to supporting Lebara Mobile KSA on this latest business transformation and opening up new opportunities for Saudi's thriving telecom market," says Ramadan Ding, CEO of Huawei Saudi Arabia.
Huawei Saudi Arabia has worked with many of the Kingdom's top telecom operators through an established end-to-end solutions portfolio that gives customers competitive advantages in telecom and enterprise networks, devices and cloud computing. Recently celebrating its 15 year anniversary in Saudi Arabia, the company supports local partners with a network of more than 1300 employees in the Kingdom as well as several state-of-the-art training and innovation centers run with Saudi partners and universities.
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About Huawei
Huawei is a leading global information and communications technology (ICT) solutions provider. Our aim is to enrich life and improve efficiency through a better connected world, acting as a responsible corporate citizen, innovativeenabler for the information society, and collaborative contributor to the industry. Driven by customer-centric innovation and open partnerships, Huawei has established an end-to-end ICT solutions portfolio that gives customers competitive advantages in telecom and enterprise networks, devices and cloud computing. Huawei's 170,000 employees worldwide are committed to creating maximum value for telecom operators, enterprises and consumers. Our innovative ICT solutions, products and services are used in more than 170 countries and regions, serving over one-third of the world's population. Founded in 1987, Huawei is a private company fully owned by its employees.
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© Press Release 2015
