"Abarth" is in town

Beirut, April 20th, 2011: Standing up to its reputation as the sole distributor of exquisite car brands, such as Jaguar, Fiat, Lamborghini and Bentley, Saad & Trad announced today that it has become the exclusive distributor of the Abarth brand in Lebanon.

The official launch of the brand came during a media gathering held at Saad & Trad showrooms, where several Abarth models were put on display, showcasing the car's vibrant colors and sporty allure.

This highly attractive automotive brand has already achieved excellent results worldwide from 2008 to the present day, whereby it has sold nearly 22,000 cars, including 8400 Abarth 500 versions and 2700 Abarth Grande Punto cars during 2009, as well as more than 3300 performance kits.

Of Italian origins, Abarth is a trendy and dynamic vehicle with special sporting features, adopting the slogan "more power to your senses". Each of its components expresses its vocation for performance: its incisive engine sound, the noise of its wheels on the asphalt, its attractive design, its race-tuned suspension and acceleration worthy of an out-and-out sports car.

Speaking at the launch, Michel Trad, Managing Director at Saad & Trad, said: "We're very proud to introduce a performant brand such as Abarth to the Lebanese market. We believe that Abarth is as strong as any other brand we represent. It has the looks, the record and the performance to achieve a remarkable success locally". Trad added: "Abarth provides a unique driving experience that transcends the idea of a car being just a convenient object, taking the driver into the realms of powerful emotion. Abarth reminds you in every detail and at every moment that it was built with but one purpose: performance".

Also attending the launch was Mr. Alex Orsi - International Area Manager and the Abarth official representative who commented on the strategic alliance between the brand and Saad & Trad, saying: "The commercial success of Abarth is complemented by the inexorable growth in dealerships and official performance centers. We expect the same success in the trendsetting Lebanese market especially that we rely on a powerful and resourceful partner, such as Saad & Trad".

The sporting spirit of the Abarth scorpion logo has proved itself capable of awakening the passion of thousands of motorists with a taste for challenge, speed and Italian style. Lebanon get ready!

-Ends-

Fore more information, kindly visit the Abarth Corporate Website www.abarthpress.com.

© Press Release 2011