Dubai's multi-brand shopping centre scoops Loyalty Program Award for 2007
Lamcy Plaza, Dubai's preferred shopping destination, has scooped the 2007 RetailME Awards' Loyalty Programme of the Year, for its successful implementation of Air Miles - the world's leading multi-participant loyalty programme.
As the only shopping centre in the UAE that offers members one Air Miles on all their spend at any of its retail outlets, Lamcy Plaza's partnership with Air Miles since 2002 has been incredibly successful with more than 100 million Air Miles issued in 2007 alone.
"It is rewarding for Lamcy Plaza to be officially recognised by RetailME Awards, which is the benchmark for retail excellence in the Middle East," said Tim Jones, Chief Operating Officer, Lamcy Plaza during his acceptance speech.
"Our tie-up with Air Miles has allowed us to expand our customer base since our partnership ever since, and being the only shopping centre in the UAE to offer Air Miles has given us the leading edge in offering added value for our loyal customers. We would strongly recommend any retailer within the Middle East to consider using Air Miles as a way of rewarding their customers."
The Air Miles card has lifetime validity and can be used to collect miles at participating outlets across the UAE, Qatar and Bahrain. As the only free-to-join loyalty programme, Air Miles helps members increase their balance and redeem miles for fantastic rewards and experiences ranging from jewellery to adventure trips to electronic and electrical items.
"Lamcy's reputation for innovative and varied offerings, combined with the constant expansion of its international brand portfolio constantly validates our decision for partnering with them. This RetailME achievement will surely reinforce Air Miles and Lamcy Plaza's ability to take shopping experiences to new heights," concluded Dave Battiston, Air Miles Middle East Chief Executive Officer.
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About Air Miles, Middle East:
Air Miles is the Middle East's leading multi-participant loyalty programme. Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than 1.4 million members enrolled from over 700,000 households in the UAE, Qatar & Bahrain. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.
Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE, Qatar and Bahrain, and is part of the Loyalty Management Group that has been running successfully in the UK ('Air Miles' & more recently 'Nectar'), Canada, the Netherlands and Spain for the past 20 years.
Members can collect Air Miles from a massive total of over 100 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Al Rostamani International Exchange, Al Rostamani Travel And Holidays, Gulf Greetings, Royal & SunAlliance, Hertz, BinSina Pharmacy, Hilton Hotels, CineStar Cinemas, Pan Emirates Home Furnishings, Rotana Hotels, Jawad Business Group (Monsoon, Hush Puppies, Brantano Shoe City), Al-Futtaim watches and jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, adidas, Oriental Stores, Emax, Al Jaber Optical, CompuMe, Al Ansari Exchange, Emirates Post and many more.
Air Miles offers a wealth of rewards and experiences to members such as electronics, jewellery, family days out, adventure experiences, hotels suites and airline tickets.
RMMEL also operates the business performance recognition programme Air Miles Incentives, which gives companies the opportunity to capitalise on a wealth of rewards for employees, sales teams, operators, trade partners and corporate customers.
For more information, please visit www.airmilesme.com and www.airmilesincentivesme.com
© Press Release 2008
