Action Hotels leads regional development in mid-economy hotels
The ibis flag now flies above two strategically-located hotels in Kuwait as Accor's economy hotel brand opens its doors in the Sharq district. The newly-opened 160-room ibis Sharq and the ibis Salmiya - which opened last year, are part of the Action Hotels' region-wide mid-scale hospitality portfolio.
Alain Debare, general manager of Kuwait-based Action Hotel's said that the group's Middle East expansion programme looks to add more than 2,000 mid-scale rooms over the next two years. Six of the new properties will carry the ibis flag bringing the total of ibis properties in the Action cluster to nine. ibis is a leading economy hotel brand of France's, Accor Hospitality.
"Kuwait represents an important step in our commitment to the burgeoning economy tier," Debare said. "We are confident that ibis Sharq will do well, following the success of the ibis Salmiya."
He confirmed that Action Hotels, the region's leading hotel development company in the mid-scale segment, will have 14 hotels with more than 2,600 rooms in operation by 2012.
Meanwhile, Christophe Landais, Managing Director, Accor Middle East said: "The opening our second hotel in Kuwait represents the acceptance and trust of our guests in Accor's products and services, as well as the credibility and confidence of our partners. Together we are responding to the demand for economy hotels of international quality."
He said that the ibis Sharq will deliver quality hotel services, well-equipped rooms and state-of-the-art facilities at attractive price points to frequent business and leisure travellers.
"We are committed to Kuwait and mean to add value to its travel and tourism sector," he added.
ibis Sharq is located in the central business district of Jaber Al Mubarak Street. This hotel is just two minutes away from Al Hamra Center, and within walking distance of the vibrant Souq Sharq shopping mall. It is also only 15 minutes drive to Kuwait International Airport and close to financial, business and entertainment hubs. The hotel is adjacent to Dasman Sharq District which house the traditional Heritage Souk, the Dhow Harbour as well the Grand Mosque and Kuwait National Assembly.
The hotel features 160 rooms, including 18 twin rooms and 64 connecting rooms, plus two for guests with special needs. The hotel's facilities include 24-hour snack service and freshly-prepared buffet breakfast which is served from 4am to 12noon. The vibrant Open Restaurant offers an unlimited choice of recipes for tailor-made menus where guests can create delicious pasta and grilled dishes.
A designated web corner and free WIFI access in the public areas have been thoughtfully designed for business travellers. Health enthusiasts can also use the gym for their work-outs which is equipped with modern fitness machines.
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About Action Hotels:
Action Hotels is a private, Middle East-based, global hotel development company established as a subsidiary of Kuwait's Action Group Holdings KSCC. Its strong partnership with Accor and IHG will see Action Hotels deliver a 14-plus portfolio of strategically-located gateway properties under the Ibis, Novotel, Holiday Inn and Staybridge brands by 2012. Presently, four hotels are trading well, one each in Melbourne, Australia (2007), Salmiya, Kuwait (2008), Muscat, Oman (2009) and Amman, Jordan (2009), with Sharq, Kuwait recently opened. www.actionhotels.com
Accor Middle East:
Accor ME is one of the fastest growing hospitality groups in the Middle East. Currently, the company's regional portfolio includes a total of 36 operational hotels in nine countries. Among the existing global brands ranging from Sofitel, Novotel, Mercure and ibis, new brands such as Pullman and Adagio are emerging as strong players in the region.
With over 25 years of regional experience, Accor ME is the first to establish a training academy. Dubbed as Tamheed - Accor Academie Middle East, the training facility is dedicated to educate and prepare staff at all levels and ensure optimal career development.
About Accor:
Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,100 hotels and close to 500,000 rooms.
Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1 and Motel 6, and its related activities, Thalassa sea & spa and Lenôtre - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.
For media enquiries:
Susan Furness at Strategic Solutions for Action Hotels
Tel: +97150 6556126 susan@strategicsolutionsonline.com
Andrea Krenn at Action Global Communications for Accor and Accor Middle East
Tel: +97150 694 9810 andrea.k@actionprgroup.com
© Press Release 2010
