Coordinating spouts, handles and accessories from Kohler's latest traditional faucet collection empower homeowners to curate a collected look all their own
Customers can explore the collection's design possibilities online from the comfort of their home and share their designs on social media
Dubai - Kohler, a global leader in kitchen and bath design and technology, is delighted to announce the launch of its new Artifacts Bathroom Faucet Collection in the UAE and Middle East. Inspired by turn-of-the-century charm and backed by the Kohler Company's 140 years of quality craftsmanship, the KOHLER Artifacts bathroom faucet collection brings a new level of personalization to the bath.
Artifacts invites the homeowner to confidently select details that reflect a taste and style that is theirs alone by choosing from three spouts and three handles--all available in five finishes.
"There's this undeniable thrill that comes with discovering a piece that resonates with your design aesthetic, whether it's an antique uncovered at a salvage shop or a vintage treasure snatched up from your travels," commented Jerome Michel, Managing Director, Europe, Middle East & Africa Region, Kohler Brand.
"Curating your own Artifacts faucet evokes that same feeling, and we believe that in a region so rich with culture, design and arts, our customers will definitely relate to it and fall in love with the new Artifacts collection," he added.
Just as classic design sees a resurgence in kitchen and bath trends, the introduction of the Artifacts collection couldn't be more timely. Its Edwardian roots play well in traditional and transitional baths--even in modern spaces, where its timeless form offers an historic juxtaposition for a more eclectic aesthetic. Fifteen accessories, including a tumbler, soap dispenser and a toilet paper carriage make it easy to create a complete, cohesive look.
"Artifacts' design may embody all that is old world, but its digital experience is anything but that. On kohler.com, homeowners and members of the trade can explore the collection's design possibilities with a configurator toolthat allows users to get a realistic visualization of how the different spouts, handles and finishes interplay from the comfort of their own home, whether its on a laptop, tablet or mobile device," commented Pascale Delplace, Marketing Manager, EMEA, Kohler Brand.
"Faucet designs can then be shared through social media outlets such as Facebook, Twitter, Google+ and Pinterest. Making the online shopping experience interactive not only better serves the customers, but helps capture the essence of the collection and ignites inspiration for the space," added Delplace.
While Artifacts reflects the growing trend in traditional design, it reflects the even bigger trend of empowering customers to create something truly their own, and Artifacts is right in line with both.
Customers can join the conversation on Facebook, Twitter and Pinterest to see what homeowners, designers, architects and members of the trade are saying about the latest faucet collection from Kohler.
-Ends-
About Kohler Co.
Kohler Faucets is a global organization and part of the Kohler Co. Kitchen & Bath Group. With plants in North America, China, Egypt, the United Kingdom and France, it is a leading manufacturer of kitchen and bath faucets, showering products and decorative accessories - marketed globally under the brand names KOHLER, Mira, Jacob Delafon and Rada.
Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler Co. is one of America's oldest and largest privately held companies comprised of more than 30,000 associates. With more than 50 manufacturing locations worldwide, Kohler is a global leader in the manufacture of kitchen and bath products; engines and power systems; premier furniture, cabinetry and tile; and owner/operator of two of the world's finest five-star hospitality and golf resort destinations in Kohler, and St Andrews, Scotland.
For more information please contact:
Mohammed El Batta
Fekra Communications
Tel: +9714 4317178
Mob: +971 55 5542678
Email: mohammed.elbatta@fekracomms.com
© Press Release 2014
