Boasts to be the best in category, 12 megapixel, 3 inch LCD available in market

Dubai, 4th December '07- Kodak, a world leader in digital imaging announced the latest addition to its award-winning line of digital cameras, the Kodak EasyShare V1253, a trendy 12 mega pixel camera with an ultra wide LCD and HDTV compatible for great image and video display. With a plethora of features yet pocket-able, this nifty number is ready to be the next rage in the region.

Arif Khan, Area Manager Kodak (Near East) Inc, said: "Kodak's motto is to provide customers with complete digital imaging solutions that are highly functional, affordable and also not to forget, very stylish and chic." The USP of this camera is the sleek styling with huge LCD - 3 inch wide and HD feature, which enables high quality image viewing on HD, ready LCDs and Plasmas."

"Consumers will be pleasantly surprised that this flagship 12 MP camera with so many innovative features is today the best priced camera in its category. No other pocket size 12 MP camera with a wide 3.0" LCD even comes close," added Mr. Khan.

Stylish and Slim V1253

Slim, stylish and all metal body, the V1253 cameras are also highly functional and loaded with features.  The V1253 boasts of a 3Xoptical zoom lens to get closer to the subject without reducing the image quality and an additional 5X digital zoom to enlarge images further. When combined with high ISO up to 1320, it captures details with high shutter speed even in low light conditions.

The V1253 camera is equipped with 12-mega-pixel resolution, for stunning prints up to 30x40 inch. The camera has a 3-inch wide LCD that displays images brilliantly and are HD enabled that allows viewing images in high definition on an HDTV or other HD devices. KODAK Color Science Chip allows capturing bright and beautiful colors.  That's not all; this jazzy number has additional features that makes it the "star" of the V series, such as face detection technology that locates faces and automatically adjusts camera settings, panorama switch mode which combines up to three shots into one large image, digital image stabilization that reduces blur caused by camera shake and the patent Kodak Perfect Touch feature that automatically corrects poorly captured images in an instant. Other innovative features include Stereo microphone, Voice Tagging to images and the one touch Share button to transfer images from camera to PC instantly.

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About Eastman Kodak Company
Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak's innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.

For more information, contact:
Sana Lababidi
Media Relations Manager
Tel : 04 3415558
Fax : 04 3415559
Email : sana@raeepr.com
www.raeepr.com

© Press Release 2007