Monday 4th April 2016, Abu Dhabi, United Arab Emirates: Starting today, in what is described as the largest entertainment, education, and learning project in  the UAE, KidzMondo and Aldar Properties PJSC will commence the development and construction plan to open the first KidzMondo theme park in the UAE at The Mall at World Trade Center Abu Dhabi (WTCAD).

The KidzMondo Leasing Agreement was signed during an official ceremony held in the city of Abu Dhabi at Aldar HQ with the attendance of Mohammad Al Mubarak, Chief Executive Officer of Aldar Properties PJSC, Talal Al Dhiyebi Chief Development Officer of Aldar Properties PJSC, Ali Kazma, Chairman of Kidz Holding and founder of the KidzMondo concept, and Hamad Bin Moftah Al Shamsi, Chief Executive Officer of Penta Investment.

During the ceremony, Kidz Holding S.A.L introduced the concept of KidzMondo City, a miniature city dedicated to children aged between 2 and 14 years, offering activities that combine playtime with learning and enable children to learn about a great number of professions, occupations, and trades. The activities are designed to develop each childs knowledge and mindset by cultivating a sense of responsibility, alongside a love for work, productivity and positive citizenship.

The first KidzMondo to open in the UAE will open at The Mall at World Trade Center Abu Dhabi during the first quarter of 2017 and will require an extensive financial investment.

Located in the heart of the capital, directly next to the popular Corniche where many young families choose to either congregate or reside, The Mall at the World Trade Center Abu Dhabi is the ideal location for such a child-centric facility. With its eclectic mix of fashion, dining and entertainment outlets, The Mall at World Trade Center Abu Dhabi provides the perfect venue for families looking to spend quality time together. Its central position and on-target catchment area were taken into consideration when conversations about the partnership with KidzMondo began and this new offering will provide parents and children with a unique new facility to enjoy, right on their doorstep.

The lease agreement was signed by Talal Al Dhiyebi Chief Development Officer of ALDAR and Ali Kazma, Chairman of Kidz Holding and founder of the KidzMondo concept.

Expressing his aspirations for the company, Kazma said: We have always regarded the GCC countries, especially the United Arab Emirates, as a strategic market for our innovative educational and entertainment projects and we have always considered Abu Dhabi as one of the most important territories due to its economic and balanced growth over the years and as being one of the most innovative markets in the Arab world; a market that has continued to focus and invest in the education of its children.

We also expect to achieve great success through the signing of this agreement with one of the most important players in the UAE market.  This step supports our plan for further deployment throughout various countries of the world most particularly the Arab countries in the Arabian Gulf.

In a speech delivered on this occasion, Talal Al Dhiyebi said, Offering the residents and tourists of Abu Dhabi the latest in edutainment is always a key focus at The Mall at World Trade Center Abu Dhabi and so we are delighted to partner with KidzMondo to offer our young visitors a truly unique experience that is both entertaining and educational, affirming our position as the capitals leading shopping and leisure destination.

Ali Kazma developed the KidzMondo theme park and, in collaboration with a team of experts, created a new and comprehensive concept that seeks to place the innovation of edutainment as a useful method in supporting a childs physical and intellectual growth. The activities included in the theme parks are specifically designed to improve levels of self-esteem and confidence alongside instilling a sense of responsibility. 

The central idea of KidzMondo is to develop a small-scale city built for and ruled by children between the age groups of 2 to 14. Under the supervision of staff members and highly qualified educators, the city simulates daily life for adults where children are able to develop a sense of responsibility and a culture of teamwork as they learn about the various professions and value of money. The KidzMondo city has its own economy and even uses its own currency, the Kidlar.  

There are KidzMondo theme parks in several countries including Lebanon, Turkey, Qatar and Saudi Arabia. This concept is gaining growing demand around the world as it offers the opportunity for young people to have unique experiences through the combination of entertainment and education; hence KidzMondo uses the approach of edutainment, which increases the projects success and appeal.

-Ends-

About KidzMondo
KidzMondo is a global concept indoor theme park following the conceptual approach of edutainment or playful learning. At KidzMondo, we give children the opportunity to Live the Role in over 120 aspirational activities which are practiced in replica of the most representative establishments in an actual city

It is an ideal forum where social rules and values are promoted and ingrained in children to prepare them to behave as good adult citizens would in real life. 

In this kid sized city, children aged 2 to 14 years old are offered a unique immersive role play experience where they can engage in adult professions as per a progressive educational curriculum designed to complement local school curricula, which was developed in collaboration with the Lebanese American University following a four leg approach based on:

  • Cognitive development
  • Emotional intelligence
  • Psychomotor development
  • Social development

For the latest announcements about KidzMondo, follow us on #KidzMondo on social media

  • Facebook: www.facebook.com/KidzMondo
  • Instagram: www.facebook.com/KidzMondo
  • Website: www.kidzmondo.com  

About The Mall at World Trade Center
The Mall  
Location: Khalifa Bin Zayed the First Street, United Arab Emirates
Size: 76,100 sqm
Opening: October 2013

The Mall at World Trade Center Abu Dhabi is a modern shopping destination that caters to a diverse range of fashion and food-centric customers. A community destination that houses a wide variety of experiences and tastes all under one roof, guests can enjoy a unique retail experience.

The Mall is spread across 76,100 sqm, 179 stores, 52 dining outlets and two central atriums for the ultimate shopping and dining experience. Ample underground parking spaces, as well as valet parking are also available.

For the latest announcements and promotions about The Mall at World Center Abu Dhabi, follow #WTCAD on Social Media:

www.facebook.com/WTCAD
www.twitter.com/WTCAD
www.instagram.com/WTCAD

About Aldar Properties
Abu Dhabi-based Aldar Properties PJSC is one of the largest developers in the Middle East and North Africa region, with almost US$12 billion of assets. The company has developed some of Abu Dhabis most iconic and complex projects, from the Formula 1 facilities on Yas Island to the thriving new Shams Abu Dhabi community on Al Reem Island. Its property portfolio is diversified and balanced with a total asset mix comprising residential communities, retail property, with the remaining in commercial. There are also nine hotels with more than 2,500 available rooms. With a land bank of over 77 million square metres, 90 per cent of which is in special investment zones, Aldar Properties is focused on serving the growing demand in the UAE for high-quality and professionally managed property. Aldar Properties is a strong partner of the Government of Abu Dhabi, which is also a major shareholder. The business is aligned with the Emirates Vision 2030 strategy of economic diversification and social infrastructure development.

www.aldar.com

Contact:
Kidz Holding S.A.L.
Jihad Harb
Franchise Director
Tel: 00961 1 998866 ext 300
Jihad.h@kidzholding.com
www.kidzmondo.com

Latifa Fouz
Manager Public Relations & Social Media
World Trade Center Abu Dhabi
Tel: 00971 2 508 2410
lfouz@aldar.com
www.wtcad.ae

Press Release 2016