Addition of Content Continues to Strengthen the Content Selection on the eLife OnWeb Service Offering to Etisalat eLife Customers

Abu Dhabi, October 27, 2011:  Etisalat today announced that KidsCo has been added to the eLife OnWeb service.  The additional content provides eLife OnWeb users access to KidsCo's unique slate of quality, educational, entertaining and age-appropriate programming for children aged 6-10 and families.

"We at Etisalat are working hard to ensure that our recently launched eLife OnWeb service delivers the users of the service the maximum choice and quality of content through many types of connected TV, Blu-ray DVD, Smartphone, Pad/Tablet, PC/Notebook, TV set-top-box devices and we are delighted to announce that great content from KidsCo is now available to our users via the eLife OnWeb service," said Matthew Willsher, CMO, Etisalat UAE.

The eLife OnWeb service today has over 24 unique content partners offering 1000's of hours of content 100% on-demand.   Users can access the eLife OnWeb service today through the eLife OnWeb application that is already accessible via the 'Home' menu found on any of the 37" - 55" LG 3D/Smart TVs that are sold in the UAE today.  Over the coming months our customers will gain access to eLife OnWeb through an array of additional devices allowing users anywhere, anytime, and anyway access to the eLife OnWeb service.

The eLife OnWeb service has a basic 'free' offer with access to the full range of content made available to users that subscribe to the eLife OnWeb+ service.   Depending on the Etisalat eLife Double Play (2P) or Triple Play (3P) package that customers have committed to, the eLife OnWeb+ service can be added at no additional cost.  

Paul Robinson, Global CEO at KidsCo, says: "The Middle East and Africa are real growth markets for KidsCo, so to add one of the largest operators in the region to our portfolio gives us a terrific platform from which to showcase our superb and growing library of content. KidsCo's original programming, such as Boo & Me, is really popular with kids across these regions because they can relate - and that's our goal."

To see the eLife OnWeb service, customers can visit any of the 20+ LG Retailer Outlets and 15+ Etisalat business centers and outlets that already have a demonstration set up in the location.  You can also visit www.etisalat.ae/elifeonwebdemolocations

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About Etisalat TV Services:
Etisalat offers eLife TV services through its fibre optic network. eLife TV is a leading source of regional entertainment in the UAE offering over 300 TV channels in 21 languages, TV channels ranging from sports to movies, from documentaries to music and kid's channels in addition to 30 high definition (HD) channels. The comprehensive entertainment offerings include 15 Premium TV packages from all the major TV providers like OSN, ART, Pehla, Firstnet, TFC, Pinoy Plus, Abu Dhabi Media, Al Jazeera and many more, in addition to the Choice Basic packages.

For more information, log on to http://www.etisalat.ae/.

About KidsCo 
KidsCo is a global children's television network for pre-schoolers, children aged 6-10 and families. The channel, which launched in September 2007, provides a safe environment for children, offering a library of inspirational, internationally appealing and entertaining programming, celebrating cultural diversity and family values. KidsCo's impressive catalogue includes a range of original productions, classic shows and first-run exclusives and is made up of animated and live-action television series as well as feature-length movies. 

KidsCo programming includes globally recognised brands such as Sonic Underground, Super Mario World, Donkey Kong Country, Dennis the Menace, Inspector Gadget, Sabrina and Wallace & Gromit, as well as original programming including arts show Jass Time! and environmental programme, Boo & Me series 1 and 2.  KidsCo content also includes first-run exclusives such as Turbo Dogs and Beach Crew, pre-school programming such as The Wiggles, Babar and Max & Ruby, and family movies such as Beauty and the Beast, Mulan, Cinderella, Ali Baba and Alice in Wonderland.

KidsCo's global distribution plan, launching linear, VOD, SVOD and IPTV channels, has already seen the channel rolling out to nearly 100 territories throughout the world in 18 languages.  KidsCo is available in countries across Central, Eastern and Western Europe, Asia, Africa, Australia and the Middle East.

KidsCo is a joint venture channel owned by leading media companies NBC Universal, Corus Entertainment Inc. (Nelvana) and Cookie Jar Entertainment. KidsCo also works closely with other, pre-eminent, independent programming suppliers including the BBC, Sesame Workshop, Fremantle, Fireworks, Iconix, TV Loonland, Daro Film, Aardman Animations, Pop Twist Entertainment and Decode

Press release issued by Corporate Communication Department - Etisalat

For further media information, please contact:
Saeed Albadi,
Senior manager Media Relations
Tel: 02 6182091                
Fax: 02 6334448
saalbadi@etisalat.ae     
www.etisalat.ae  

© Press Release 2011