Sharjah, 23 April 2012 - Supported by du Sharjah-based, Kalimat Publishing House, the award-winning publisher of quality Arabic children's books, will be hosting a number of activities including readings, book signings and cooking demonstrations during the Sharjah Children's Reading Festival (SCRF) that will be held at the Expo Centre in Sharjah from 23 April to 2 May.

Kalimat has a number of delights in store for SCRF visitors this year with readings of books such as 'Baba Zayed', a brief biography of Sheikh Zayed by Salha Ghabish. The award winning Lebanese author, Fatima Sharafeddine will also read from a selection of her books for different age groups at the Kalimat stand.

Both children and adults will love the delicious treats that will be prepared during the two cookery demonstrations. The cookery demos will showcase recipes from the book "Lathith Jiddan", the Arabic adaptation of "C'est Trop Bon", a cookbook by Fanny Letournel. The book includes a variety of simple recipes, including breakfast dishes, cold and warm main courses and desserts, that can be easily cooked by children with a little assistance from their parents.

Sheikha Bodour Bint Sultan Al Qasimi, Founder and CEO of Kalimat Publishing House said: "Kalimat is committed to publishing books that relate to the emotions, experiences and day-to-day life of children. The Sharjah Children's Reading Festival gives us a great opportunity to share the joy of reading with more and more children through our eye catching books, CDs and iPad apps for children of all ages from babies to young adults. Hopefully, our books will spark an interest in reading that will last throughout their life and will make them take an interest in the Arabic language."

On this occasion, Hala Badri, Executive Vice President, Brand and Communications, du, said: "We are delighted to note Kalimat's participation at Sharjah Children's Reading Festival. Events such as these, we believe, provide the right impetus to inculcate reading values in children in innovative ways. We are proud to be supporting Kalimat in their activities that are in line with our effort towards improving our community."

The 4th Sharjah Children's Reading Festival (SCRF) will take place from April 23rd to May 2nd 2012 at Sharjah Expo Centre. More than 200 Arab and foreign publishing houses will take part in the event with over 20,000 printed, audio-visual and electronic titles. SCRF will host 30 guests including authors, intellectuals, artists and researchers in the field of children's literature, who will participate in the seminars, workshops and exhibitions, that will be held as part of the official SCRF program.

Kalimat is the first publishing house in the UAE dedicated solely to publishing and distributing high-quality Arabic books for children aged 0 to 16 years. With a portfolio of internationally acclaimed authors and illustrators, Kalimat's extensive range of books feature traditional Arabic culture as well as the modern challenges faced by today's children, with the aim of imparting a life-long love of reading and the Arabic language to children everywhere.

-Ends-

Yousef Al Taweel
Sahara Communications
E-mail: yousuf@saharagcc.com
Mobile: 050 556 25 20

Fadia Daouk
Sahara Communications
E-mail: fadia@saharagcc.com
Mobile: 050 538 39 73

© Press Release 2012