The Kair brand opened outlets in Seef Mall & City Centre, both Bahrain making it a total of 21 outlets between UAE & Bahrain. The Fine Fair Group would have made its first foray (outside UAE) into international expansion beginning with the Kingdom of Bahrain. The Kair outlet inaugurated by HH Sheik Khalid Bin Isa Bin Abdulla Al Khalifa, stocks comfortable and fashionable garments for newborns, kids and teens and will continue the tradition that Fine Fair has upheld right from its inception in 1998, i.e. of providing quality, stylish garments at affordable prices. A trait that has made them extremely popular with both parents & kids in the UAE.
"Quality is the lifeblood of our business and what propels it forward is the value for money proposition that we deliver, always. We control the process right from the cotton ginning stage till the time the garment reaches our store shelves to ensure that our customers get to wear clothes that are eco friendly and made from the very finest cotton fabric. And our design team of more than 50, trained in the fashion capitals of the world including Milan, New York, Paris, Philippines & India, ensure that the global trends in fashion are always kept in cognisance as they churn out an average of at least 25 designs a day using the most sophisticated technology processes, " averred Ismayel Rawther, MD, Fine Fair.
Despite the fast expanding business and multiple locations, Rawther stays hands on and is personally involved at every stage to ensure what comes out of the Fine Fair factory is the very best.
Fine Fair has plans to open 200 Kair outlets by 2015. 20 of them are opening in South India within the next few months. Global markets are not far behind. Locations in New York, Orlanda, Washington DC, Dallas, San Diego & Chicago have already been identified in the US for outlets to be opened there. Added to that is the plan to set up a Global Design Studio in Paris, the heart of the world's fashion industry.
Corporate governance and Corporate Social Responsibility is at the fulcrum of what Fine Fair does. Besides continuous community development & supporting pineapple and dairy farmers, the Group is setting up a textile township in South India over a 300 acre area with schools, hospitals, residences etc with an investment of AED 400 million. "This is a small way of giving back to society. When our customers come to know of our community obligations, they feel happy that they are wearing clothes made by a Group that truly cares for society", concluded Rawther.
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© Press Release 2011
