Dubai, March 31, 2004. In a recent survey* of over 200 JW Marriott Hotels & Resorts guests worldwide, 96 percent said they would return and recommend the hotel to a close friend or relative. Results also revealed that 80 percent are repeat customers and roughly 90 percent carry a cell phone, with Nokia as the brand of choice.
Additionally, JW Marriott customers named the fitness center as the number one amenity, while more than half ranked staff and service first when asked to identify the top three reasons for selecting a hotel. Location and amenities were named second and third, respectively.
Survey highlights also identified the executive lounge, lobby bar and business center as frequently used amenities. Samsonite luggage and Seiko and Rolex watches were among the preferred brands, and customers ranked Dell number one, followed by IBM then Compaq, as their favorite computer brands. In the pen category, guests said the hotel’s pen or any pen nearby would do.
Guests in JW Marriott hotels around the world rated the services, staff and amenities during their stay. Results were tallied in six categories and unveiled how customers learn about the hotel; why they select a hotel; likes and dislikes during their stay; whether they travel with kids; how they rank versus luxury competition; and amenities frequently used. Brand preferences among cell phones, computers, watches, pens, automobiles, jewelry and newspapers were also recorded.
The exclusive JW Marriott collection has been defined as an “approachable luxury” hotel. The portfolio features 32 award-winning properties in sought-after global locations and has been widely hailed for its world-class service, gourmet food options and unique business offerings and amenities. For more information or to make reservations, please visit us at www.marriott.com.
* A complete list of survey results is available upon request.
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MARRIOTT INTERNATIONAL, INC. (NYSE:MAR) is a leading worldwide hospitality company with over 2,700 lodging properties in the United States and 67 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Ramada International brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, Horizons, The Ritz-Carlton Club and Marriott Grand Residence Club brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. Marriott is also in the synthetic fuel business. The company is headquartered in Washington, D.C., and has approximately 128,000 employees. In fiscal year 2003, Marriott International reported sales from continuing operations of $9 billion. For more information or reservations, please visit our web site at www.marriott.com
Carmen El Hajj
Bates PanGulf Public Relations
(+9714) 2953456
carmen@batespangulf.com
Matthew Carroll
North American Communications
Marriott International, Inc.
(301) 380-8831
matthew.carroll@marriott.com
© Press Release 2004
