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Cairo, Egypt: Jumia, Africa's leading online shopping destination, today announced that its board of directors has appointed Hesham Safwat and Amaury Celier as the new CEOs for Jumia Egypt, as part of an aggressive growth strategy for 2015 and beyond. Former CEO Mattia Perroni, who played a key role in bringing JUMIA Egypt to the leading market position it is in today, is moving on to new challenges back home in Europe.
"Mattia has been a great leader and a major contributor to Jumia Egypt's success over the past two years," said Jeremy Hodara, CEO of Africa Internet Holding. "In our continued focus on the Egyptian market, the company made a strategic decision to appoint two CEOs with diversified expertise to take JUMIA Egypt to the next level. We are confident that Hesham and Amaury will continue our journey of expanding the e-commerce market and helping Egyptian Internet users receive the best online shopping experience."
Hesham Safwat, who has been with JUMIA Egypt since 2013, has 15years of offline and online retail experience and in starting and building retail environment outlets and businesses in Egypt. He has developed expertise in brand positioning, revenue growth, financial management, market share increase plans and driving operational excellence.
"This is a very exciting phase for Jumia and I'm looking forward to teaming up with Amaury for the transformation we're about to witness," Hesham said."The foundation that Mattia built combined with the incredible talent and passion of 350 Jumia Egypt employees creates a unique opportunity for us to shape the future of e-commerce in Egypt."
Amaury Celier, an engineer by profession, brings to Jumia a highly successful track record in start-up launch and growth. He is a successful entrepreneur in the oil and gas services business, with strong business development capabilities in emerging countries and the MENA region.
Commenting on his appointment, Amaury said: "I am honored to have been asked to take this role, and certainly thrilled to move to Egypt - which is on the verge of some fantastic developments in the e-commerce space. I look forward to working with our talented team and build on what we've accomplished, delivering on the promise of building the largest and only comprehensive online mall."
Jumia showed in the past year a great success in penetrating new market and strengthen its position in the e-commerce industry in Egypt. In 2014 Jumia announced the success of Sony's Shop in Shop and the increase of Sony online sales with 15%. Jumia announced partnering with Educate-Me to fuel E-learning of Underprivileged Children.
And its continues effort in the Fashion industry, Jumia launched Jumia Chic, the online fashion destination. In addition to the launch of its first fashion label under the name of Agu.
About Jumia:
JUMIA is Africa's leading online shopping destination. Customers across the continent can shop amongst the widest assortment of high quality products at affordable prices - offering everything from fashion, consumer electronics, home appliances to beauty products. Jumia was the first African company to win an award at the World Retail Awards in 2013 in Paris as the "Best New Retail Launch" of the year.
About AIG:
Africa Internet Group introduces and accelerates the online shift in Africa - for its people and its culture. It is committed to running successful and vibrant internet companies which boost the evolution of African online culture. AIG is the parent group of nine successful and fast-growing companies in more than 26 African countries, accounting for over 3,500 staff. AIG cares about entrepreneurship and brings together all the key elements required to build great companies: team, concept, technology and capital. Its network of companies includes JUMIA, Kaymu, Hellofood, Lamudi, Carmudi, Zando, Jovago, Lendico and Easy Taxi.
For Press Contact:
Norhen Ali
Publicist Inc.
M: 0102 3331589
E: norhen.ali@publicistinc.com
© Press Release 2015
