3 times Superbrand - Joyalukkas
Dubai, UAE, 13 June 2012: Joyalukkas, the world's favourite jeweller has been recognised as a Superbrand for the 3rd time. The jewellery retailer was also awarded this status in the year 2010 & 2011.
The announcement was made at the prestigious Superbrands Tribute Event, a high profile, premier marketing occasion attended by the media and peers alike. The award was accepted by John Paul Joy Alukkas, Executive Director on behalf of the Joyalukkas Group. The brand will also once again be featured in the 2012 edition of the Superbrands UAE book.
The Superbrands organisation is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history, achievements and acceptance of each of the brands.
"We are honoured to be recognised with the Superbrand status for the 3rd time. This only means our customers are appreciating our efforts in delighting them and our various brand building initiatives are working. I take this opportunity to convey our sincere appreciation to our valued customers, my fantastic team and the Superbrand council for this recognition. Customer appreciation keeps us going and we will continue to take every effort in delighting them at every occasion". Said Mr.Joy Alukkas, Chairman & M.D., Joyalukkas Group.
From it's inception with a single jewellery showroom to its current stature of a multi-billion dollar global conglomerate with 85 jewellery showrooms world-wide, Joyalukkas has revolutionized the jewellery retail industry through innovative schemes as well as a distinct offering. In the short span of around 2 decades, Joyalukkas has transformed the way the world looks at jewellery and made itself a household name. Today the global retail chain operates across 9 countries and has a loyal customer base of over 10 million customers.
Joyalukkas has set a benchmark in jewellery, by offering customers a wide range of contemporary, ethno-contemporary and ethnic jewellery in all types of jewellery i.e. gold, diamonds, precious stones, platinum and pearls. Customers get to chose from over one million designs in branded and generic versions at Joyalukkas.
John Paul Joy Alukkas, Executive Director of Joyalukkas Group said "Being a Superbrand for the 3rd time feels great and we are the only jewellery brand to be awarded this status. We spend a lot of time and attention to ensure we keep each customer delighted on their every shopping occasion at Joyalukkas. We are also using the online medium, specially our Facebook page to connect with our huge base of customers & followers updated on a day-today basis on the latest events and happenings at Joyalukkas. Would like to convey a big thank you to our customers, my team members and the Superbrand Council and the judges for this powerful endorsement for Brand Joyalukkas for the 3rd time."
The global conglomerate, Joyalukkas's current business interest includes Jewellery, Fashion & Silks, Money Exchange, Luxury Air Charter & Malls. Joyalukkas is also rapidly expanding its presence in the Kingdom of Saudi Arabia, their 3rd jewellery showroom set to open in Jeddah this month. The jewellery business of Joyalukkas is one of the most awarded and recognised jewellery retailing chain. Joyalukkas is also the first jeweller to be awarded the ISO 9001: 2008 and 140001:2004 certifications. Joyalukkas has been recognised under the Dubai Quality Appreciation Program for strong adherence to quality across all its departments.
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About Joyalukkas Group
Joyalukkas Group is a multi-billion dollar global conglomerate with varied business interests. The group operates its various business operations across UAE, Saudi Arabia, Bahrain, Oman, Kuwait, Qatar, Singapore, London & India. The group businesses include jewellery, money exchange, fashion & textiles, luxury air charter & Malls. Joyalukkas employs a staff of over 5000 professionals across the world and is one of the most awarded and recognized jewellery retail chains in the world.
© Press Release 2012
