100 Centre's planned across GCC and India by end 2014

Dubai, UAE, January 23, 2012: Joyalukkas Group ventured into the Money Exchange Service in the year 2006. Today, Joyalukkas Money Exchange is a self-sustaining business operation which has managed steady growth year on year and this has now encouraged the Group to plan expansion of their money exchange operations.

"We ventured into the money exchange to extend the Joyalukkas brand equity and trust to a business where it would be most effective and appreciated. The overwhelming responses we have received for this service from our valued customers have proved us right. We now feel it's the time to expand this business and take it to the next level" said Mr. Joy Alukkas, Chairman, Joyalukkas Group.

Joyalukkas Money Exchange is a full service Money Exchange operation which currently has 5 centers, located in Abu Dhabi, Dubai & Sharjah. The service of offers a wide range of services that ensures the best possible exchange rates, reliable & timely transfers and superior service. Joyalukkas enjoys a wide member base for its WPS (Wage Protection System) services.

Joyalukkas plans to expand its presence to 100 money exchange centers across GCC and India by end 2014 and also will add new and innovative services to its portfolio to meet all the expectations of its wide customer base in Money Exchange Services. "The large expat population base ensures a sustained demand for Money Exchange services in the UAE. This core of this business is also ensuring great customer service and we ensure our staff take a keen interest in the needs of our customers and manage to meet their expectations at all times.", added Mr. Joy Alukkas,

Joyalukkas has planned to announce the expansion plan with a celebration at 3 of its existing branches i.e Hamdan Street, Abu Dhabi, Karama & Al Qusais in Dubai. The celebration planned is the formal opening of these 3 outlets by the new brand ambassador, film star Jayaram.

Padmashri Jayaram is a reputed film star from south India who is one of the reigning superstars of the Malayalam cinema plus has made a mark for himself in Tamil and other south-Indian movies. "I am thrilled to represent the Joyalukkas Money Exchange

service. Joyalukkas is two decades plus brand that stands for trust, reliability and superior service. Am sure they have managed to grow their money exchange business because they have ensured the same brand values for this service also. I eagerly look forward to be in the UAE for the Joyalukkas Money Exchange's celebration openings," said Jayaram.

The celebrations opening are scheduled at 11am in Hamdan Street, Abu Dhabi, 5 pm at Karama, Dubai and 7 pm at Al Qusais, Dubai on 26th January, 2012. Many local dignitaries are also expected to attend this event.

-Ends-

About Joyalukkas Group
Joyalukkas Group is a global conglomerate with varied business interests. The group operates various business operations across India, GCC, London & Singapore. Joyalukkas Group business operations currently include jewellery, money exchange, Textiles, Aviation, Malls and more. The Group employs a group-wide staff of approximately 4,000 employees through branches across nine countries i.e. India, UK, Singapore, UAE, Kuwait, Oman, Qatar, Bahrain and Saudi Arabia.  Joyalukkas has also received recognition from the Limca Book of Records for its Chennai jewellery showroom for being the largest jewellery showroom in the world. 

© Press Release 2012