Doha, 16 June 2010 - Multinational fast food chain Jollibee will open its first store at the Al Meera Consumer Goods Mall in Doha, Qatar, signifying its entry in the bustling economic center and state capital of the country. With over 700 stores across the Philippines, US, Hong Kong, Saudi Arabia, Brunei and Vietnam, Jollibee's entry in Qatar is in line with the company's strategic expansion initiatives to firmly establish itself as an emerging international brand.

With the company's strict adherence to the highest standard of food quality, service and cleanliness, Qataris and thousands of Filipinos who have made their homes in Qatar can now experience Jollibee's delicious value-for-money offerings that many have come to love. Jollibee plans to make further inroads into the international market through its tried and tested formula of delivering great-tasting food as well as its clean and brightly-decorated stores and friendly ambience that resonate with its target customers.

Wherever a Jollibee food product is enjoyed in the world, each is made to exact specifications that ensure its quality and freshness.  Heading its lineup of mouth-watering products are its popular and bestselling Chickenjoy, Yumburger and Jollibee Spaghetti served daily to over one million customers.

"We are excited to bring Jollibee and its world-class delicious food offerings to Qatar. Being a family-oriented fast food chain, we will provide both Qatari and Filipino families alike with an alternative venue to enjoy each other's company over meal time," explains Jollibee President Ernesto Tanmantiong. "Opening our first store in Qatar marks a milestone for Jollibee, one that will hopefully lead to more stores in the near future."

The Jollibee store in Qatar is franchised by Sunrise Trading and Food Stuff led by its Managing Director Tariq Marzooq Al Shamlan, and Deputies  Marzooq Tariq Al Shamlan and  Khalid Tariq Al Shamlan. "We are confident that Jollibee's great-tasting and affordable products like its chicken and burgers will also be a hit here in Qatar in the same way that it has continued to satisfy millions of customers in the Philippines and in other countries," Tariq Al Shamlan said.

On opening day, a mall tour of Jollibee's lovable mascot formally announces the company's arrival in the region. Premium items like mugs, t-shirts and balloons will be given away to consumers. The first 100 customers for the first three days from its launch will be treated to free Jollibee Yumburgers.

For more information, log on to www.jollibee.com.ph.

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About Jollibee:
Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of more than 690 stores.  A dominant market leader in the Philippines, Jollibee enjoys the lion's share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan, and currently has 55 stores in the USA, Vietnam, Hong Kong, Saudi Arabia and Brunei, firmly establishing itself as one of the fastest growing Asian fast food companies. With a strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food products to include their superior-tasting Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously satisfying Jollibee Spaghetti.

For further information, please contact: Pooja Sharma, Memac Ogilvy Bahrain, tel: +9731756 1723 or pooja.sharma@ogilvy.com

© Press Release 2010