Dubai, February 28, 2008: i2 announced today that it will be launching a "Formula 1" campaign for the duration of March. The campaign will be running across all i2 outlets in the UAE.

"Our promise to treat and indulge our loyal customers will never end. We seize every opportunity to introduce innovative promotions to meet our consumers' interest and points of excitement. Therefore, we want to share this breath taking event by offering our customers the chance to witness the lifetime race" commented Jihad El Eit, Senior Vice President Marketing of i2.

The company's latest promotion allows shoppers to enter a weekly draw with every purchase of any Nokia mobile phone or an HP product of the value of AED 350 and above for the chance to win a fully paid trip for 2 persons to attend the thrilling "Formula 1 Grand Prix" which will be taking place at the Bahrain International Circuit (BIC) in Sakhir, Bahrain.

To add stimulation to the most excitement event of the year, i2 will actually be displaying a real startling "Formula 1" car at the CompuMe outlet in the Mall of Emirates, Dubai. Moreover, i2 is the authorized reseller for the Grand Prix tickets which will be available in all i2 outlets.

-Ends-

Notes to the Editor:
Founded in 1993 in Saudi Arabia, i2 is the region's largest and most diverse mobile phone provider. Over 2676 employees across 340 stores in 23 countries are dedicated to providing i2 customers with technological solutions and services that enhance their lifestyles and shopping experience. i2 stores offer the widest range of mobile phones, PDAs, wireless technology, software; value added services and mobile accessories in the region. It is the first mobile phone provider to offer its customers a life-time warranty and a comprehensive after sales maintenance program on Nokia mobiles purchased in store. To better serve their customers, i2 has expanded its reach to include i2 magazine, i2 club, i2 café and other innovative support programs.  For more information about i2 products and services please visit www.i2-mobile.com. i2 operates in Andorra, Angola, Bahrain, Cameroon, Egypt, Ghana, Iran, Iraq, Ivory Coast, Jordan, KSA, Kuwait, Lebanon, Morocco, Pakistan, Reunion, Senegal, South Africa, Sudan, Syria, Tunisia, Yemen and the UAE.         

For editorial information please contact:
Anne Howard, Nadine Tarabay
Asda'a Public Relations, Dubai, UAE.
Tel: +9714-3355969.
Email: a.howard@asdaa.com

© Press Release 2008