Johnson & Johnson Vision Care, world leader of contact lenses, has announced the launch of a revolutionary eye beauty enhancing contact lenses, 1DAY ACUVUE DEFINE.
1DAY ACUVUE DEFINE are the first cosmetic lenses in the Middle East which naturally enhances the beauty of the eye. These lenses create a more defined and expressive look in the most subtle and natural way.
1DAY ACUVUE DEFINE lenses are available in two exciting variants, each to suit different moods, styles and look for the day. The Accent Style is designed to accentuate and define the eyes by making them appear naturally alluring. The dark ring of these lenses adds extra definition to the iris and enhances the look by giving it more sophistication and elegance.
Vivid Style makes the eyes appear livelier, vibrant and more expressive. The delicate spokes of these lenses add depth to the natural pattern of the iris making them appear brighter and more beautiful.
Speaking about the launch of the lenses, Antonio Gonzalez, General Manager, Middle East and Africa, Johnson & Johnson Vision Care, said, "We are excited to launch these new contact lenses in the GCC where women are up-to-date with the latest fashion and beauty trends. These lenses can be used as a 'beauty accessory' as they enhance women's looks and are the perfect answer to their daily beauty regime."
Antonio added, "We are positioned as global vision care experts that offer the best quality products in this market and our drive to be innovative inspired us to spread our reach into the beauty category as well. This has led us to develop the 1DAY ACUVUE DEFINE. The Middle East is the 2nd global market to launch these contact lenses".
The lenses are gentle and delicate on the eyes and provide UV protection from the sun, as well as offering one day usage that ensures healthy, convenient and hygienic applications so there's no fuss of a care solution, cleaning or storing hassles.
So go on, unmask the natural beauty of the eyes with Johnson & Johnson Vision Care's 1DAY ACUVUE DEFINE. The lenses are available across the GCC in all leading optical stores.
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For more information, please contact:
Summera Zaheer
Promoseven Weber Shandwick
Tel: 04 3210077
Email: summera.z@promoseven.com
Leanne Blanckenberg
Promoseven Weber Shandwick
Tel: 04 3210077
Email:leanne@promoseven.com
Press Release 2007
