Dubai, UAE, 13 August 2014 - BinHendi Enterprises, one of the UAE's leading and most respected business conglomerates, today announces the launch of the region's third Joe's Café, located in the UAE's latest shopping complex, The Beach Mall in JBR.
The Joe's Café franchise originates from London and was founded in 1972 by the inimitable Joseph Ettedgui, founder of the major fashion label 'Joseph'. Renowned for his eccentric personality, Joseph opened Joe's Café soon after as an extension of his creative concept - a place where a vibrant and eclectic crowd of the fashion industry's most interesting icons gathered to share ideas and inspiration outside of the constraints of an office. Originally situated in London's most exclusive shopping areas, Joe's Café UAE continued this spirit with its original outlet in Dubai Mall.
The second venue within Dubai is located in the South Wing of The Beach Mall, housed in an elegantly designed double-storey building with indoor and outdoor seating. Joe's Café provides stunning views of the JBR beach, making it the perfect place to dine from 6am to midnight.
Joe's Café, The Beach has kept faithful to its original menu, curated by Chef Melad Karttouf. Guests can enjoy signature specials including summer carpaccio, risotto special chicken and Joe's club sandwich served with french fries. Joe's Café also offers a number of signature mocktails such as the strawberry daiquiri, blue lagoon or tropical tango.
Joe's Café breakfast menu is guaranteed to be a hit, featuring such delicious combinations as the Hawaiian omelette sandwich, made with mushroom, tomato, pineapple, spring onion, black olives or the breakfast with fruits option, containing fresh mixed fruits, beans and choice of eggs.
Of the opening Mr Bin hendi says, "We are excited to announce the second opening of Joe's Café concept at The Beach, which will mark the beginning of a successful brand expansion. Since the opening of its first cafe in The Dubai Mall, Joe's Café has become the ultimate destination for food lovers capturing the essence of Continental cuisine with exceptional quality meals amidst the pulse of daily life. The second café will continue to exemplify the quality of food and service that has served as a benchmark in the first café at The Dubai Mall."
The restaurant has a seating capacity of 157 indoor and 127 outdoor.
Joe's Café is open from 6am to 12am on weekdays and 6am to 1am on weekends. For reservations please contact 04 430 7086.
About BinHendi
Operating since 1974, BinHendi Enterprises is one of UAE's leading and most respected business conglomerates engaged in general trading, hospitality, fashion, real estate, watches and jewelry, construction, media and advertising. The group successfully introduced many world-renowned high class brands to the UAE.
In direct response, we established the United Arab Emirate's first exclusive fashion boutique, Pierre Cardin. Enthusiastic consumer response propelled the Company to fill another untapped niche in the Middle Eastern market with the introduction of Dubai's first car rental agency. Our unique approach, in hand with strong market growth, favorable government relations and an intimate knowledge of consumer preferences, encouraged BinHendi Enterprises to develop new sources to help meet the growing demand for high quality products and international services. BinHendi Enterprises currently operate many highly successful fashion, jewelry, furniture and food outlets, while our trading division reaches in excess of one thousand retailers, thus establishing the company as a leader in one of the world's most exciting and affluent markets.
When it comes to premium brands, BinHendi Enterprises is one of the region's most diversified, progressive and successful companies.
Press Contacts:
Sandi Woodcock | Nakul Berry
TOH Public Relations
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© Press Release 2014
