Held on 11th November 2006 in Dubai, the show featured inspirations from three ancient cultures

Dubai, 11th November 2006: After wowing fashion circles in India at the Wills India Fashion Week, JJ Valaya featured his Fall / Winter Collection 2006-07at a fashion show in Dubai on 11th November 2006 at Jumeirah Beach Hotel. This year's JJ Valaya fashion show was sponsored by Appella Jewellery Watches, INDIORO jewellery and Altearah color perfumes and oils. The fashion show was hosted by Rohini Gehani, JJ Valaya's business partner in Dubai.

For the season of Fall 2006-07, JJ Valaya revisits history with a tribute to the most unyielding warriors and cultures of the past: The Amazon- warrior women who lived on the fringes of the 'civilized' world and were the mythical arch-enemies of the ancient Greeks; The Maasai who until the 1830s, were not only a cohesive nation, but a formidable force; and finally the Samurai - fearless warriors, who came to rule Japan for over 600 years. Revered in Japanese history, their code of honor was renowned...their exploits created many of the greatest stories and legends.

However, who needs scholarly reasoning to recognize the regal thrust of a JJ Valaya collection? What is put forward is palpably and resplendently obvious: glamour and flash and a sumptuous dose of unrivalled grandeur.

It's this assured velocity that makes a Valaya collection such an engrossing spectacle. Can we show fashion a good time...and yet make a definitive fashion statement for the season...."To go back to something structured, strong, and culturally inspired, to strip back on mere predictable simplicity...to worship detail" is how JJ Valaya describes his quest. "But," he adds, "even though we are talking about culture again and again, it cannot be jaded and boring...the very spirit of fashion demands fun in its own unique way."

In this collection, Valaya's confident construction plays with fabrics as diverse as Lace, Silk, georgettes, Lycra, brocades and fine velvets. The colors encompass a diverse palette. Detailing, the use of select craft and the newest of hand embroidery techniques and prints, playing with various cuts and skills remain the quintessential highlights of this all-new couture collection.

Says Parth Trivedi from APPELLA Luxury watches, Main sponsors of the show: "Appella belongs to the select and elite category of Swiss watch manufacturers since 1943 who produce 18K solid gold and high-end mechanical watches. As a brand, JJ Valaya is definitely in the luxury segment and this provides great synergy for Appella. The new 2007 collection solid gold and diamond watches was displayed during the fashion show on the 11th November."

Says Vidhi Shah, Brand Manager, INDIORO, "INDIORO, as a brand carries, the same essence of ancient Indian craftsmanship once available only to elite Maharaja's and the Nobles of ancient India. At the show this year we unveiled our brand new collection of High-End fashion jewellery - Calista. This signature collection boasts of vibrant colours along with exotic materials suited to the discerning tastes of today's elite customer.  This line along with our other lines were worn by the models during the fashion show.'

Speaking on Altearah's association with the event, Stephanie and Shahida representing Altearah France said. "Since the dawn of time, perfumes have been used for pleasure by men and women on a daily basis. Just as Haute Couture creates a feeling of poise, beauty and well being from the outside, perfumes have from traditional times been used to create a feeling of well-being and beauty from within. Altearah filled this year's fashion show with its colours and essence."

-Ends-

About the House of Valaya:
The House of Valaya is India's leading fashion and lifestyle house. It is involved in design, manufacturing and retail of fashion and lifestyle luxury products, including apparel (Couture, Diffusion and Prt), accessories, home and signature tapestries under a host of brand names namely JJ Valaya, Valaya Quantum, Studio Valaya, Valaya Home and VALAYAfnp.Fleur. Founded by brothers, JJ Valaya and TJ Singh in 1992 in New Delhi, India with the launch of its couture label: JJ Valaya, the group has consistently grown over the years and is today one of the country's most revered luxury brands.

www.valaya.com

About JJ Valaya 'Life':
JJ Valaya's first international stand-alone store opened in 2004, JJ Valaya 'Life' is located in a beautiful villa in Dubai's posh Jumeirah area owned by Rohini Gehani  and has attained the status of a one-stop destination with patrons of high fashion in the city. Spread across 6000 sq. ft., the flagship store stocks all the labels of the brand including JJ Valaya, Studio Valaya and Valaya Home.

For more information please contact:
Rohini D'Costa/ Anju Rajendran/ Yona Atassi
Partnership PR
Tel: 04-2820044
pr@partnershipme.com

© Press Release 2006