Seminar introduces improved Shell products to meet challenges of local automotive industry
Doha, Qatar - December 27, 2009 - Jaidah Group, Qatar's iconic multi-service and multi-product business and the exclusive importer for Chevrolet, recently hosted an industry seminar to introduce Shell Lubricants' new, re-vamped Helix and Rimula Energized Protection ranges. Shell, the largest global marketer of lubricants, has conducted a comprehensive worldwide overhaul of the Shell Helix and Rimula products to better meet the needs of motorists, automotive manufacturers and franchised workshops. Jaidah Group is Qatar's exclusive importer for Shell Lubricants.
Shell Helix motor oil uses Shell's ultimate cleansing technology to make engines "clean on the inside," continuously preventing dirt and sludge build-up. This ensures maximum performance and protection, helping to provide greater efficiency and fuel economy. Designed to meet the full range of the latest automotive specifications, Shell Helix also offers a trained, front-line technology staff to provide customer support and solutions quickly and reliably.
The revitalized Shell Helix range meets and exceeds both industry specifications and standards, featuring five new tiers of lubricants, each designed to provide a specific product benefit for every engine. From top tier product, Shell Helix Ultra, to Shell Helix HX7, Shell Helix HX-5 and Shell Helix HX3, each product in the range ensures premium function for both advanced, modern engines and older engines.
The new Shell Helix portfolio features a simplified product portfolio and larger labels that clearly highlight key technical information, enabling workshop technicians to easily communicate product features and explain the additional benefits of trading up to a superior premium product. Bottles are now also easier to handle and pour, and have been specially designed to improve ease of stacking and merchandising.
The Shell Rimula Energized Protection range features six new performance tiers of Shell's latest heavy-duty oil technology designed to help extend the life of trucks and help keep them on the road longer. The new range offers a ladder of protection to provide lower emissions, fuel savings and a simpler, easier-to-use selection format. The products actively fight against acids, deposits and wear, providing engine durability truck owners can count on. The range offers reliable protection to help prevent older trucks from breaking down as well as the latest synthetic oil to protect next generation vehicle engines for value-added protection. Rimula products help get the most performance out of vehicles as are a preferred choice for one third of world-wide customers.
Mr. Mohammed Jaidah, Chief Development Officer for Jaidah Group, said of the new range's introduction, "Jaidah Group is proud to introduce Shell's new Helix and Rimula product ranges. Shell Helix's largest-ever portfolio overhaul follows in-depth research with trade representatives and consumers, resulting in a range which is now easier to navigate and ensures ease and simplicity when choosing the correct lubricant for every engine. As the exclusive importer of Shell Lubricants in Qatar, Jaidah Group division is responding to the needs of the market in providing this range of products, as it fulfills the requirements of a variety of engines and can be used in any vehicle."
Andy Brown, Shell's Executive Vice President Qatar, said of Shell Lubricants' drive to offer the best of industry product innovation, "Shell strives to deliver the latest technology and most advanced products to its top tier and mass consumer Lubricants clients. Our revamped Helix Lubricant range and new Rimula Energized Protection products are good examples of this, as we merged technical industry advances and customer research to develop products which are enhanced, less confusing and answer the needs of the consumer."
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Press Release 2009
