Jaguar Land Rover Introduces New Online Vehicle Configurators With Market Suggested Retail Pricing To Gulf Markets

New and improved MENA online vehicle configurators give Jaguar Land Rover customers in the Gulf access to market-specific product and pricing information

Manama, Bahrain, 3^rd May 2016: Luxury automotive manufacturer Jaguar Land Rover MENA has just recently introduced new online vehicle configurators designed to enrich customer experiences across its six markets in the Gulf. Boasting built-in country specific Manufacturer Suggested Retail Pricing (MSRP), the new online based configurators now live on www.jaguar-me.com and www.landrover-me.com give customers the chance to tailor-make the vehicle of their choice while ensuring full pricing transparency.

The new platforms accessible to Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates provide customers with the flexibility to customize their Jaguar and Land Rover vehicles based on the infinite amount of specification combinations offered by both brands. Pricing is fully transparent starting from the model, engine, the trim down to the separate option packs and standalone features which are priced individually and can be added in line with customer preferences. All Jaguar products, Range Rover and Range Rover Sport are available on the online configurators with others soon launching.

Online data and information sources continue to drive choices around car purchases and brand perception with an increasing number of automotive consumers opting for online sources to research cars, explore different brands, learn more and make informed confident decisions. Purchasing behavior in the Gulf is extremely sophisticated with consumers in these markets forming some of the world's earliest digital adopters with strong online presence.

Bruce Robertson, Managing Director of Jaguar Land Rover MENA, said: "Keeping today's connected consumers at the top of our agenda, we know that a majority of our audience in the Gulf begin their purchasing journeys in the digital environment. This is why, it is crucial that our online platforms offer the best and most relevant customer experiences possible. With the introduction of these new online configurators, we are making information immediately available to our customers and promising full transparency. We are extremely excited and confident that these configurators will enable us to continue delivering the unmatched standards of excellence our customers in the Gulf have come to expect across both our Jaguar and Land Rover brands."

Guaranteeing an upgraded journey for customers seeking product and pricing information online, the new Jaguar and Land Rover online configurators allow customers in the Gulf to create the vehicle of their dreams in just a few easy steps. A summary sheet listing the selected model, engine, trim and optional feature details is provided along with an accumulated final price at the end of the customer's online configurator journey.

The new fully responsive configurators are accessible through all consumer devices, allowing consumers to visit the virtual Jaguar and Land Rover showrooms remotely.

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For further information log onto newsroom.jaguarlandrover.com , live.landrover-me.com  , live.jaguar-me.com or contact: Angelina Hedra or Linda Dabbagh at Weber Shandwick MENA on +971 4 445 42 22 / email jlr@webershandwick.com.To know more, follow the latest posts about Jaguar on Facebook at Euro Motors - Jaguar Bahrain or on Instagram at @emjaguarbahrain and about Land Rover on Facebook at Euro Motors - Land Rover Bahrain or on Instagram at @emlandroverbahrain. Additionally, to get further information, follow up to date Jaguar tweets on Twitter at emjaguarBahrain or Land Rover tweets on emlandroverbh.

About Jaguar Land Rover MENA:
•        Based in Dubai, Jaguar Land Rover MENA is responsible for the provision of region-wide support to 18 markets and their respective importers in the Middle East and North Africa region.

•        Engineering Vehicle Testing centre currently operating in Dubai, with an all new training Academy that is the first of its kind in the region

•         A dedicated Jaguar Land Rover parts distribution centre is open in Jebel Ali Free Zone to service the entire region

•        Currently employs circa 72 employees, supporting 43 dealerships across 18 markets

•        Forecasted to grow to 64 dealerships across 18 markets by 2017/18, with strategic actions planned to further strengthen the regional dealer network.

•        MENA region currently ranks #4 for Jaguar Land Rover retail volumes globally

Visit the Jaguar & Land Rover social channels:

Jaguar MENA
https://www.facebook.com/JaguarMENA
https://twitter.com/JaguarMENA
www.youtube.com/JaguarMENA
http://instagram.com/JaguarMENA
http://www.flickr.com/photos/JaguarCarsMENA/

Jaguar Life: http://live.jaguar-me.com/

Hashtag: #JaguarMENA

Land Rover MENA
https://www.facebook.com/LandRoverMENA
https://twitter.com/LandRoverMENA
http://www.youtube.com/LandRoverMENA
http://instagram.com/LandRoverMENA
http://www.flickr.com/photos/LandRoverMENA 
http://live.landrover-me.com 

Land Rover MYLAND campaign, myland.landrover-me.com

Hashtag: #LandRoverMENA #MYLAND  #

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© Press Release 2016