Hands-free communication leader selects Modern Markets as its exclusive distributor in Saudi Arabia

Jeddah, KSA August 31, 2004 - JABRA, the world's leading brand of hands-free communication products for the mobile consumer market including industry-leading Bluetooth headsets, today announced its popular mobile communication products will now be available in Saudi Arabia. JABRA has selected Modern Markets (a subsidiary of Ahmed Abdulwahed Trading Co.), as its exclusive distributor for its range of industry-leading products across the Kingdom of Saudi Arabia.

The first products to be launched in the Kingdom by JABRA are two of the industry's best selling Bluetooth headsets that work with the latest Bluetooth enabled mobile phones, JABRA BT200 and JABRA BT250. Both headsets feature comfortable behind the ear design and can work up to 10 meters from a mobile phone. JABRA will also launch its upcoming JABRA SP100 portable Bluetooth speakerphone, enabling users to enjoy the many benefits of hands-free and cord-free conversations in the car, the office or the home.

JABRA selected Modern Markets as its exclusive distributor in the Kingdom due to its experience and understanding of the local market, its extensive and strategically placed distribution chain and national network of sub-distributors and resellers including major electronics and computer outlets. 

"JABRA products address the needs of mobile consumers looking for the latest mobile technology and offer solutions for those seeking the freedom of hands-free communication," said Vincent Pe?a, country manager, EMEA Key Venture Markets, JABRA.  "By partnering with Modern Markets, we can bring JABRA products to the region quickly, and are pleased to be making our products available," said Pena.

Both the JABRA BT200 and BT250 Bluetooth headsets are leading the industry due to the unique and sophisticated design, ultimate comfort and superior performance. Weighing in at less than one ounce, the headsets are made of a soft, sound-absorbing elastomer material that reduces distortions, resulting in crisp sound quality. The earpiece and microphone boom conform behind the ear so each user is guaranteed a comfortable, secure fit.  The earpiece also features the JABRA MiniGel, an evolution of the company's patented EarGel.  This soft, ergonomic gel tip pivots for use in either ear and channels sound into the ear canal, enhancing reception and clarity.

JABRA will also introduce its new portable Bluetooth wireless speakerphone in Saudi Arabia, the JABRA SP100, offering users superior sound quality with a 96 dB/2 watt speaker, powerful amplifier and pivotal microphone, providing clear, high quality sound. It is supplied with both a visor clip and a suction mount as two convenient car-mounting accessories.

Supplied with rechargeable batteries, JABRA SP100 provides up to 12 hours of talk time and 20 days of standby time. It can also be charged with an AC power adaptor and it operates with standard AA batteries. In addition, JABRA SP100 is equipped with a mute button for telephone conferencing. Its multi-function call button supports voice-activated dialling and answer/end commands.

"We're delighted to sign this agreement with JABRA," confirmed Mathew Oommen, divisional manager, Modern Markets. "Saudi Arabia and the Middle East region is witnessing fast growth in the consumer electronics sector, especially mobile technology, and JABRA's unique products are well positioned to meet the needs of users in the region," he concluded.

-Ends-

About Bluetooth
The Bluetooth wireless technology is aimed at allowing users to make effortless, fast connections between various communications devices, such as headsets, mobile phones and desktop & notebook computers. The Bluetooth wireless technology operates on a globally available frequency band intended to ensure communication compatibility worldwide. For further information about Bluetooth please visit http://www.bluetooth.com.

About JABRA
JABRA is the foremost brand in innovative hands-free communication products for the mobile consumer market. JABRA products are available at more than 70,000 retailers worldwide, including key national GSM operators, key consumer electronic chains and mobile phone specialists. JABRA is part of GN Netcom. More information can be found on the website at http://www.jabra.com.

About GN Netcom
GN Netcom is a world leader in hands-free communication technologies. The company develops, manufactures and markets a broad portfolio of corded as well as wireless headsets and related products through its two market focused divisions: Contact Center & Office Division and Mobile Division. The Contact Center & Office Division, under the GN Netcom brand, provides solutions covering the hands-free communication needs of professionals working in contact centres and offices. The Mobile Division provides innovative hands-free solutions under the JABRA brand for users of mobile devices. For information about products please visit http://www.gnnetcom.com.

GN Netcom is part of GN Store Nord, a global market leader in personal communications. GN Store Nord is traded on the Copenhagen Stock Exchange (Reuters: GN.CO; Bloomberg: GGNDF). For more information, please visit http://www.gn.com.

For information please contact:
Damian James
Saudi Arabia Manager 
Gulf Hill & Knowlton WLL
P O Box 12651, Jeddah 21483
Kingdom of Saudi Arabia
Tel: +966 2 652 3232 Ext. 201
Fax: +966 2 652 3131
Mobile: +966 505 680 876
mailto:djames@hillandknowlton.com.sa

JABRA is a registered trademark of GN Netcom. All other trademarks included herein are the property of their respective owners. The Bluetooth word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by GN Netcom is under license.

© Press Release 2004