Compact, portable and with no installation necessary, the new JABRA SP100 Bluetooth speakerphone is the most convenient way to use your mobile phone - in the car, office or at home.
DUBAI August 29, 2004 - JABRA, the leading brand of hands-free communication products for the mobile consumer market, launches the JABRA SP100 Bluetooth speakerphone, its first entry into the mobile speakerphone category. The cordless, portable speakerphone works with the latest Bluetooth phones, allowing convenient hands-free conversations in the car, office or home.
"JABRA continues to introduce wireless products that add convenience to consumers' everyday life," said Vincent Pe?a, country manager, JABRA Key Venture Markets. "The JABRA SP100 Bluetooth speakerphone is the first high-quality cordless mobile speakerphone that enables consumers to stay productive while on the go or in the office. This product further expands JABRA's wide ranging product portfolio and enhances JABRA's leading position in the industry."
The new speakerphone comes with two convenient car mounting accessories, a visor clip and a suction mount. The microphone features a pivoting arm which can be positioned for optimum voice pick-up. The volume can also be adjusted so that even large groups in noisy surroundings can hear phone conversations clearly.
In addition, JABRA SP100 is equipped with a mute button, which is particularly useful for telephone conferencing. Its multi-function call button supports voice-activated dialing and answer/end commands.
The lightweight speakerphone (170 grams) is primarily designed for use in the vehicle and fits with today's car interiors in multiple locations. The speakerphone requires no installation and can be moved easily from one location to another. The contoured design of JABRA SP100 allows users to place the speakerphone on a desktop for use in the office or at home.
The JABRA SP100 was also selected as one of the 2004 CES Innovations Awards Honorees in the Innovations 2004, which is a competition organized by Consumer Electronic Association (CEA), honoring product excellence in design and engineering.
The JABRA SP100 speakerphone is fully compliant with Bluetooth 1.1 or higher devices that support the headset or hands-free profile. The speakerphone has a range of up to 30 feet to a mobile phone and utilizes long-lasting, rechargeable AA batteries that can be replaced with non-rechargeable batteries. It provides up to 12 hours of talk time and up to 20 days of standby time. An AC adapter and an in-car adapter that allows use while charging are also included. The Speakerphone SP100 is similar in size to a smart phone. The JABRA SP100 will be available in the Middle East region later this year.
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About JABRA
JABRA is the foremost brand in innovative hands-free communication products for the mobile consumer market. JABRA products are available at more than 70,000 retailers worldwide, including key national GSM operators, key consumer electronic chains and mobile phone specialists. JABRA is part of GN Netcom. More information can be found on the website at www.jabra.com.
About GN Netcom
GN Netcom is a world leader in hands-free communication technologies. The company develops, manufactures and markets a broad portfolio of corded as well as wireless headsets and related products through its two market focused divisions: Contact Center & Office Division and Mobile Division. The Contact Center & Office Division, under the GN Netcom brand, provides solutions covering the hands-free communication needs of professionals working in contact centres and offices. The Mobile Division provides innovative hands-free solutions under the JABRA brand for users of mobile devices. For information about products please visit http://www.gnnetcom.com.
GN Netcom is part of GN Store Nord, a global market leader in personal communications. GN Store Nord is traded on the Copenhagen Stock Exchange (Reuters: GN.CO; Bloomberg: GGNDF). For more information, please visit http://www.gn.com.
For information please contact:
Vincent Pe?a
Country Manager
JABRA Key Venture Markets
Tel. +41 21 312 19 24
Mob. +41 78 615 64 60
Email: vp.jabra@bluewin.ch
PR AGENCY CONTACT
Journalists: To download this press release and images of the Speakerphone SP100 and other JABRA products, visit www.jabra.com/materials/. To inquire about product review units, please email rola.zaarour@hillandknowlton.com
JABRA is a registered trademark of GN Netcom. All other trademarks included herein are the property of their respective owners. The Bluetooth word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by GN Netcom is under license.
© Press Release 2004



















